Your Dealership's Next Big Opportunity is All Grown Up

If you follow the U.S. Census guidelines that the Millennial generation ended in 2000, every Millennial hit adulthood as of January 1, 2019. That means they’ll be making major decisions

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Which Marketing Trends Matter to Dealerships in 2019?

Dealership marketing trends come and go. Some last longer than others, and some leave a bigger impact. Understanding these trends, and how to make them work for your dealership, will

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Setting Dealership Goals for Success in 2019

Setting goals, especially for a business, can be daunting. You know what changes you want to see in the New Year, and you know that goals will help you focus

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Quiz: What Affects Your Dealership’s Google Ranking, Anyway?

If you’re like most other businesses in the 21st Century, your dealership has either gone digital, or you’re on your way there. But there’s a problem with being like most

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5 Facebook Statistics to Drive Your Dealership’s Marketing

It’s a lot of work to stay on top of every new trend in the automotive retail industry. The growth of digital retail platforms and social media has shaped the

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Dealership Testimonial: Naked Lime Marketing is Money Well-Spent

In this month of gratitude, we would be remiss if we didn't acknowledge how much we appreciate our customers. This is especially true of those willing to tell their stories

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For Customers, Absence Does Not Make the Heart Grow Fonder

When customers drive off the dealership lot with their new car, they usually aren't thinking about their next purchase, or planning to be back for service any time soon either.

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We’ll Huff and We’ll Puff… Marketers and Big (Bad?) Data

Like the Three Little Pigs sensing the intentions of the Big Bad Wolf, the threat of Big Data in the digital sphere scares many people. As a result of the

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3 Types of Content Errors That Hurt Your Reputaiton, er… Reputation

Your ninth-grade English teacher isn’t the only person who cares whether or not you spell “reputation” correctly. Potential car buyers care, and Google does too. Content quality is an indicator

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4 Ways to Keep Your Dealership From Being Buried Alive

“The best place to hide a dead body is on the second page of Google.” Though the exact source of this joke is unknown, it has been floating around the

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