The New Car-Buying Cycle: Don’t Just Adapt. Disrupt.

by Naked Lime Marketing | Posted In: Data and Strategy
Disrupt the ZMOT car buying cycle

Entitled. Spoiled. Impatient. Apathetic. Those are all descriptors given to Millennials, or Generation Y, or the people we’ve all been told aren’t interested in buying cars, but conversely, are the very ones to whom it is most important to sell them. It is that generation who has changed the buying process, adding the Zero Moment [...]

Continue Reading...

Top 3 SEO Benefits of

by Kyle Perkins | Posted In: SEO and Social helps Google serve customers what they ordered.

Like every other part of good marketing, Search Engine Optimization (SEO) should be about providing a valuable experience to your customers. While search engines have highly advanced algorithms in constant refinement, they are not perfect. Sometimes web content has semantic meanings that people can easily interpret but give search engines trouble. Just by adding a [...]

Continue Reading...

Honoring Local Heroes on Independence Day

by Naked Lime Marketing | Posted In: Recreation
Honor Flight Dayton WWII Memorial Washington DC

We’re a pretty relaxed crew at Naked Lime, but we like keep it professional – including our dress code. However, on Fridays, we cut loose and break out the denim for the tradition known in the corporate world as “Casual Friday.” But you know we take any available opportunity to give to worthy causes, and [...]

Continue Reading...