Third Naked Lime Session Announced for Digital Dealer 17!

by Naked Lime Marketing | Posted In: Digital Dealer
Travis Hafer for Naked Lime at Digital Dealer 17

Gone are the days of separate mobile sites and apps. With Adaptive Web Design (AWD), dealers can reach their customers and provide a better shopping experience by offering: Faster page load times. A tailored experience for each device. Content relevant to what the consumer is doing on that device. Learn more about adaptive and responsive [...]

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Because One Is Never Enough: Another Naked Lime Session at Digital Dealer 17

by Naked Lime Marketing | Posted In: Digital Dealer
Dan_Malloy_Portrait

By now, most dealers understand the importance of their digital reputations and have basic monitoring systems in place. Going beyond the basics with a comprehensive strategy involving customer surveys, social media management, and a response handling plan drives customer satisfaction and loyalty and increases dealer success. Naked Lime wants to help dealers learn: The impact [...]

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Second Annual Naked Lime Dayton Field Day

by Naked Lime Marketing | Posted In: Recreation

You know what they say about all work and no play. So last week, Naked Lime digital marketing specialists in Dayton rolled their chairs away from their monitors for a few hours to play in the sunshine. But let’s be honest – there isn’t much we can’t turn into a competition. Enduring a series of [...]

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What Will You Learn at Digital Dealer? This.

by Naked Lime Marketing | Posted In: Digital Dealer
Adams Kristen DD17

Dealers, are you still using the same marketing playbook as your competition? How do you communicate with customers in a market where every message counts? Gone are the days of mass mail campaigns – so what do you do now? Learn the answers to these questions and more, including: How and why to send the [...]

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Costly Assumptions Dealers Make About Car Buyers

by Naked Lime Marketing | Posted In: Data and Strategy
Disrupt the ZMOT car buying cycle

There used to be three accepted steps in the car-buying process: Stimulus (feeling the need for a product). First Moment of Truth (encounter with the product). Second Moment of Truth (buying experience). That traditional model was interrupted by the internet and changes in the way consumers shop for goods and services, including vehicles. Now, there is [...]

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