With Model Shake-Ups Looming, It Pays to Know Your Customers

For the latest evidence that nothing lasts forever in the automotive retailing industry, look no further than the new round of vehicle models set to be discontinued in 2019. Some

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The Robot Uprising and Dealership Advertising

Throughout history, visions of the future have often been those of efficiency and convenience. The industrial revolution brought mass production for goods. The boom of the automotive industry brought with

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Your Dealership's Next Big Opportunity is All Grown Up

If you follow the U.S. Census guidelines that the Millennial generation ended in 2000, every Millennial hit adulthood as of January 1, 2019. That means they’ll be making major decisions

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Which Marketing Trends Matter to Dealerships in 2019?

Dealership marketing trends come and go. Some last longer than others, and some leave a bigger impact. Understanding these trends, and how to make them work for your dealership, will

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Setting Dealership Goals for Success in 2019

Setting goals, especially for a business, can be daunting. You know what changes you want to see in the New Year, and you know that goals will help you focus

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Quiz: What Affects Your Dealership’s Google Ranking, Anyway?

If you’re like most other businesses in the 21st Century, your dealership has either gone digital, or you’re on your way there. But there’s a problem with being like most

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5 Facebook Statistics to Drive Your Dealership’s Marketing

It’s a lot of work to stay on top of every new trend in the automotive retail industry. The growth of digital retail platforms and social media has shaped the

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Dealership Testimonial: Naked Lime Marketing is Money Well-Spent

In this month of gratitude, we would be remiss if we didn't acknowledge how much we appreciate our customers. This is especially true of those willing to tell their stories

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For Customers, Absence Does Not Make the Heart Grow Fonder

When customers drive off the dealership lot with their new car, they usually aren't thinking about their next purchase, or planning to be back for service any time soon either.

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We’ll Huff and We’ll Puff… Marketers and Big (Bad?) Data

Like the Three Little Pigs sensing the intentions of the Big Bad Wolf, the threat of Big Data in the digital sphere scares many people. As a result of the

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