Case Study: Strategic Approach to Digital Advertising Gets Results

Digital advertising is a delicate balance of art and science. A two-store dealership in McKinney, Texas came to Naked Lime because they were struggling to find ways to get their

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Digital Reputation Counts: Take Charge in Your Service Department, Part 2

In the first part of our reputation series from Fixed Ops Magazine, Naked Lime Director of Web Services Brad Highland wrote about the importance of having a plan of attack,

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#DD21: Naked Lime Session Info and Dealer Discount Code

Ready or not here it comes… Digital Dealer returns to fabulous Las Vegas August 8-10, and early registration ends Friday, June 24. Digital Dealer is the premier conference for car

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Texas Dealership Takes Marketing to the “Next Level” with Naked Lime

Who better to help dealers decide on a marketing partner than another dealer? Hear about the experience of one dealership who worked with Naked Lime for a year before making the leap,

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Digital Reputation Counts: Take Charge in Your Service Department, Part 1

Naked Lime Director of Web Services Brad Highland recently authored an article for Fixed Ops Magazine about the importance of reputation management for dealership service departments. We will be sharing

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4 Ways for Content Creators to Crush Writer's Block

Good, unique content has become the foundation of digital marketing. From fresh website content for search rankings, to engaging social media content, to emails and newsletters that attract attention and customers

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Fix Your Dealership's Service Marketing: Part 5

Faithful readers, you've made it. The last installment in our Service Marketing series. Thanks for sticking with it, and hopefully picking up some useful tips along the way. Everything up

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Naked in New York: Naked Lime's Second Google Connect Premier Event

Through the digital advertising services Naked Lime provides for dealers, we earned certified Google Partner status. One of the benefits we enjoy from this partnership with Google is participation in

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Naked Lime's Digital Path of Car Buying – Infographic

You might remember our first discussion about Google micro-moments. Google outlined four major types of micro-moments that define consumer behavior and expectations: I-want-to-know moments I-want-to-go moments I-want-to-do moments I-want-to-buy moments

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SEO Case Study: Results are Big in Texas

With most car buyers using the internet as their primary research tool, it is important for dealerships to maximize their online visibility. We documented the progress of one of our

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