A Better Digital Marketing Playbook, Part 1: The Right Data Matters

Once upon a time, Google introduced the world to the Zero Moment of Truth, or ZMOT. ZMOT is more than a fun acronym. It symbolizes each and every digital interaction

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Learn with Naked Lime at Digital Dealer 18 in Tampa

With more shoppers visiting fewer dealerships before buying, what does a dealer have to do to make more sales? How can marketing make a deep enough impression to cut out competition?

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Digital Reputation: Built in a Lifetime, Broken in an Instant

How important is a good online reputation? The hard, cold truth is, no matter what you tell people about your business, they're more likely to believe not only their own friends

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Google Speaks – Why You Need a Mobile Website

Google sent a message earlier this month to websites that aren’t mobile friendly: Soon mobile-friendly websites could rank higher in search results than websites optimized only for desktop viewing. But

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Five Words that Work Magic on Email Open Rates

The old warning is that you shouldn’t judge a book by its cover, but there is no denying that emails are judged by their subject lines. With more competition than

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A Brief, Crazy History of Google (Infographic)

As SEO specialists and search engine marketers with Google certifications, we like to think we know a lot about the master we serve. While we are as up-to-date and in-the-know

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Congratulations to Naked Lime Dealers Honored by DealerRater

Your dealership’s reputation alone might not sell cars, but it can absolutely UN-sell them. Naked Lime knows this, and so does DealerRater, the website dedicated exclusively to car dealer reviews.

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Aptus Websites by Naked Lime Wins Automotive Website Award

While we were enjoying beautiful San Francisco on the eve of this year’s NADA conference, we had the pleasure of attending the Automotive Website Awards held by PCG Consulting. We

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Stop Wasting Your Time on Social Media

A recent article from Auto Dealer Monthly took a critical look at efforts made by dealers to generate leads using social media. It turns out that those efforts have been

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Top 3 Reasons to Visit Naked Lime at NADA 2015

If you'll be at NADA next week, here are three reasons you should stop by Booth #527S for our Naked Lime twist on the usual trade show experience. 1. Aptus

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