Make the Switch from Reactive Marketer to Proactive Mind Reader

  The once tried-and-true strategy for marketing your dealership to prospects – throwing out messages for the masses and waiting for the leads to land on your lot – is no

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Naked Lime Supports NAMI During Mental Health Month

May is Mental Health Month, so it only seems appropriate that our Casual for a Cause beneficiary for the month should be NAMI, the National Alliance for Mental Illness. NAMI is

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Haddad Automotive Group Sees “Excellent” Marketing Results

We only succeed when our dealers succeed. Today we would like to congratulate the Haddad Automotive Group on their recent success in growing their digital marketing strategies, and thank them

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Everything You Need to Prepare for Mobilegeddon

In case you haven’t heard, Google is shaking up online search again next week. If you want people to find your dealership when they’re searching online for the best sale

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Naked Lime Sponsors Automotive Social Media Summit

We are proud to announce our sponsorship of the 2015 Automotive Social Media Summit, presented by Thought Leadership Summits. The sixth annual event is the industry’s only summit focused exclusively on

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A Better Digital Marketing Playbook, Part 3: The Right Brand Matters

By now, you get it: The Zero Moment of Truth is a big deal because Google says so. But do you really “get” ZMOT? Do you treat digital marketing like

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Naked Lime Visits Texas A&M Future Sales Leaders

The driving principle of Naked Lime is providing the human element in a digital world. That begins long before dealers are introduced to service specialists, with their first interaction with

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A Better Digital Marketing Playbook, Part 2: The Right Message Matters

Our last post on digital marketing playbook problems talked a little about the Zero Moment of Truth and the issues – and opportunities – it can cause dealers. Some dealers

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Digital Marketing Success with Grand Subaru of Chicago

On the fence about using one partner for your dealership marketing? Grand Subaru shared the Naked Lime vision, and we congratulate them on the success they have found. Dear Naked

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Length of Ownership and Loyalty: How Long Is Too Long?

They’ve bought from your dealership before, so they’ll be back next time, right? While this might have been true in decades past, a recent Experian Automotive study rained on that

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