It’s 2017 and Email Marketing STILL Isn’t Dead

There’s no more natural time than the start of a new year to review your dealership’s past marketing strategies and plan what comes next. With all the digital channels now

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Your Dealership Website: Under-used Sales Tool or Valuable Virtual Showroom?

We don’t just think a growing number of customers prefer most of the car buying experience to happen online – we know they do, and we’ve known that for a while

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Looking Ahead to New Orleans and #NADA100

As 2016 winds down, it’s time to start thinking about NADA100 and celebrating a century of NADA. This year's show runs from January 26-29 in New Orleans. Your best friend and

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The 36 Rules of Social Media – Infographic

We talk a lot about social media marketing – and so does everyone else. How often should you post? What time should you post? Image, video, or just text? How

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Dealership Service-to-Sales Success Story from Nissan of Melbourne

We work hard every day to make business better for dealerships, and happy customers make us happy. Read on for the latest dealer marketing success story. Dear Naked Lime, When

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Overcoming Intimidation: The Move to Multi-channel Marketing

Many dealers think that because they have been in the business for generations, they know everything there is to know about dealership marketing. The problem with that assumption is that

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Proof in the Percentages: GM SFE Reputation Case Study

The need for dealership reputation management is undeniable. It is a crucial part of the customer service process that helps bring back current customers, and gives prospects a favorable first

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Can't-Miss Marketing Sessions for Dealers at Fixed Ops 2016

Naked Lime is proud to send two speakers to this year’s Fixed Ops Conference in Las Vegas November 14-16. Fixed Ops Magazine offers dealers real-world, hands-on advice for making their

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Dealership Life's a Beach with Unified CRM and Reputation Management

Your digital reputation does not exist alone on an island. But if you ignore it, your dealership might as well. It might be easy to think that what is said online

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Making the Perfect Match: Finding New Customers with Facebook

Using social media for your business is a lot like online dating. You’re trying to make a personal connection to find if you’re compatible and have a future together. It’s

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