3 Ways to Destroy Your Dealership Reputation

by Kyle Perkins | Posted In: Reputation Management
danger of fake online reviews

Customer reviews are powerful because they are real people talking about real dealership experiences, not advertisements from dealers telling you how great they think they are. On Yelp or Google, consumers expect authentic customer reviews. More importantly, the Federal Trade Commission expects authentic customer reviews. Here are a few bad online reputation practices that could [...]

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The New Car-Buying Cycle: Don’t Just Adapt. Disrupt.

by Naked Lime Marketing | Posted In: Data and Strategy
Disrupt the ZMOT car buying cycle

Entitled. Spoiled. Impatient. Apathetic. Those are all descriptors given to Millennials, or Generation Y, or the people we’ve all been told aren’t interested in buying cars, but conversely, are the very ones to whom it is most important to sell them. It is that generation who has changed the buying process, adding the Zero Moment [...]

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Top 3 SEO Benefits of Schema.org

by Kyle Perkins | Posted In: SEO and Social
Schema.org helps Google serve customers what they ordered.

Like every other part of good marketing, Search Engine Optimization (SEO) should be about providing a valuable experience to your customers. While search engines have highly advanced algorithms in constant refinement, they are not perfect. Sometimes web content has semantic meanings that people can easily interpret but give search engines trouble. Just by adding a [...]

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Honoring Local Heroes on Independence Day

by Naked Lime Marketing | Posted In: Recreation
Honor Flight Dayton WWII Memorial Washington DC

We’re a pretty relaxed crew at Naked Lime, but we like keep it professional – including our dress code. However, on Fridays, we cut loose and break out the denim for the tradition known in the corporate world as “Casual Friday.” But you know we take any available opportunity to give to worthy causes, and [...]

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