3 Ways to Get More Business with Google My Business

You’ve probably Googled your dealership, but if you haven’t, stop right now and do it. We’ll wait… What did you find? If you don’t have a Google My Business page

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Direct Mail Marketing for Dealerships: Myth-Busting Infographic

If you're like many dealers, it's probably been a while since you invested in direct mail as a way to reach your dealership customers. After all, in this digital age,

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Online Reviews: Good for Dealership Business and Valuable for SEO

There was a time when digital marketing could be accurately described as the “Wild West,” when every shift in technology and every innovation meant new and exciting advertising possibilities. The

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Dealer Marketing Testimonial: Horse and Buggy vs. Rocket Ship

As marketers, we try to paint word pictures and use creative analogies to convey the benefits of our services. We like it better when dealers choose the perfect words on their own. Read

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Digital Strategy Series: Zeroing in with SEO and Social

Naked Lime's VP of Sales, Chris Walsh, was interviewed by Reynolds and Reynolds for their Digital Strategy Series. In the first of the series of interviews, Chris encouraged dealers to identifiy quality leads

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The 4 Dealership Laws of Attraction

As dealership profits are squeezed and industry sales level off, whispers of the “P” word—plateau—seem to have become reality. That new reality means dealers need to reevaluate the way they

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Stocking Your Digital Shelves to Reach More Shoppers

Online retail is still retail – for dealerships, that means your vehicles have to be merchandized online, even if they're purchased in person. Let’s take a journey back in time

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The Case for Programmatic Advertising: Honda Dealer Study

Digital advertising is a tricky beast to master. Sometimes you're doing everything right, but you still just need that little extra push. This was one of those times. A Honda

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Dealership Story: Marketing Success with eNewsletters

As one of Naked Lime's newer dealer services, our eNewsletters are sometimes overlooked as a valuable marketing tool. Not by this dealership. Once you read their experience, we don't think you'll overlook eNewsletters anymore,

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Tricks of the Trade (Show)

No matter your profession or industry, there is one trait that will help you succeed: preparation. Automotive industry trade shows are a perfect example of how preparation can pay off.

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