Think E-Commerce is Just Shopping Carts? Expensive Mistake.

by Naked Lime Marketing | Posted In: Web

You’ve probably heard the rumbling, ongoing debate on which type of website design is best for car dealers. That question can be answered only after we identify what type of business dealerships actually do online. Sure, Google recommends1 that websites be responsive. But people have interpreted that recommendation as a strict endorsement for responsive web [...]

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Naked Lime Talks Digital Marketing at Wright State University

by Naked Lime Marketing | Posted In: Community

While we make our own continuing education a high priority, Naked Lime also likes to share the digital marketing love with the next generation. So we sent two of our best and brightest back to their alma mater, Wright State University, to offer post-college wisdom to the communication students. Matt Chinn and Will Loiacono, both [...]

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Does Your Dealership Need a Google Search and Rescue?

by Naked Lime Marketing | Posted In: SEO and Social
Google+ for dealership SEO

While the adoption Google+ has been the butt of many social media jokes since its arrival in 2011, there is new evidence of its importance for SEO. Mediative recently released “The Evolution of Google Search Results Pages & Their Effects on User Behavior,” a whitepaper that used eye-tracking technology to see what consumers view, click, [...]

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It’s Common Sense – Follow the Leads that Convert

by Naked Lime Marketing | Posted In: XtreamService
Lead generation from dealership database

  In marketing, it’s all about the numbers. Our studies show that for some dealerships: 45% of dealership leads come from the internet. Internet leads only convert at 10%. Dealers are only targeting 30% of their existing customer database. Existing customers have a 35% conversion rate. What’s wrong with this picture? Your existing customers are [...]

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Dealer Success Story: Shults Auto Group and Naked Lime

by Naked Lime Marketing | Posted In: Testimonials
schults auto group success with naked lime marketing

Without further ado, we present the happy story of Shults Auto Group and Naked Lime Marketing… Dear Naked Lime, When I started with Shults Auto Group we were struggling with social media management. We had Facebook pages with no real informational content. Our websites were getting no SEO attention, content updates, and blogs. In March [...]

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