The 90’s Called – They Want You to Change Up Your Dealership's Email Strategy

Think back to the mid-90s. The sitcom Friends took off, making its way into living rooms everywhere. You could hear hip-hop music playing through speakers of cars and stores. Football

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Fix Your Focus on Fixed Marketing

Sales numbers continue rolling in and they keep causing concern. As profits from vehicle sales decline, it’s time to give your fixed operations department some well-deserved love. Recent NADA reports

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5 Embarrassing Search Engine Optimization Fails (and How to Avoid Them)

Managing a website in a way that optimizes your search results is hard. Mistakes that take seconds to make can have lasting effects for years. Tactics that used to work

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The Three Tiers of Automotive Advertising – Where do Vendors Fit?

Have you ever heard of the saying “Work smarter, not harder?” If you’ve run into any teenagers who don’t particularly like working, chances are you have. But however lazy it

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5 Dealership Marketing Lessons from the Dancing Inflatable Tube Guys

You know the ones: tube men, sky dancers, wavy-armed advertising dudes, or whatever you choose to call them. They dance on street corners, waving their stubby arms in the wind,

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Where Your Service Marketing is Going Wrong – And How to Make it Right

Consider the number of vehicles your dealership sells a year. With each sale comes the potential for customers to return for regular service until they need a new car from

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Dealership Reviews Gone Wild

We all do it. Whenever it is time to buy a new product or try a new service, one of the first things we do is check out reviews. We

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With Model Shake-Ups Looming, It Pays to Know Your Customers

For the latest evidence that nothing lasts forever in the automotive retailing industry, look no further than the new round of vehicle models set to be discontinued in 2019. Some

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The Robot Uprising and Dealership Advertising

Throughout history, visions of the future have often been those of efficiency and convenience. The industrial revolution brought mass production for goods. The boom of the automotive industry brought with

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Your Dealership's Next Big Opportunity is All Grown Up

If you follow the U.S. Census guidelines that the Millennial generation ended in 2000, every Millennial hit adulthood as of January 1, 2019. That means they’ll be making major decisions

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