Naked Lime's Digital Path of Car Buying – Infographic

You might remember our first discussion about Google micro-moments. Google outlined four major types of micro-moments that define consumer behavior and expectations: I-want-to-know moments I-want-to-go moments I-want-to-do moments I-want-to-buy moments

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SEO Case Study: Results are Big in Texas

With most car buyers using the internet as their primary research tool, it is important for dealerships to maximize their online visibility. We documented the progress of one of our

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Naked Lime Dealer: Best Month in 37 Years For Service

At Naked Lime, we pride ourselves on our people, our services, and the results we produce for our dealers. Glenbrook Dodge offers advice to dealerships who are on the fence about

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Fix Your Dealership's Service Marketing: Part 4

The last post in our Service Marketing series asked you to walk through your dealership's online service appointment process to experience it as a customer. Now we're going to ask you

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How Mobile is Saving Facebook Advertising – And Why You Should Care

The ROI of social media for car dealers, and whether it actually helps make sales, is a long-debated topic. We’ve discussed it here, here, and here. While we’ll never get

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Naked Lime and Google: The North American Tour

“The Google Partner badge means that we trust you, and your clients should too. It shows your business is healthy, your clients are happy, and that you follow Google best

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Structured Snippets for Digital Ads: How Do They Measure Up?

You know dealers face stiff competition, and Naked Lime is committed to using the best means available to drive traffic to your website. Ad extensions are used in digital advertising

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NADA 2016: Naked in Vegas

Hopefully by now everyone has returned home from Las Vegas and recovered from NADA. We had another fantastic show this year, and we thank everyone who stopped by our booth.

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Fix Your Dealership's Service Marketing: Part 3

Welcome to the third installment in our Service Marketing series. So far we've talked about how to make sure customers can find your dealership and give them a reason and a way

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To Win the Big Sale, First Win the Micro-Moments

Who knows more about online trends than Google? From the people who first got us all talking about ZMOT, we now have the “micro-moment.” And before you brush it off

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