See Naked Lime on the GM Compass Tour

Naked Lime is on the road this summer meeting with GM dealers on the GM Compass Tour. All 4,200 GM dealers were invited by GM to attend Compass Tour events.

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Ten Tips for Sending Emails They Can't Wait to Open

Did you know that consumers who receive email offers spend 83% more when shopping? Email marketing is a cost-effective, trackable way to send your dealership's messages to customers and prospects.

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Sales or Sanctions: What Do You Get From Your Dealership Advertising?

Car dealers face compliance concerns in all areas of the business – credit applications, service contracts, overdue balance collection letters, and an endless list of other topics. You might not

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Social Media Insight for Dealers: Why People Comment, Share and Like on Facebook

Social media marketing for your dealership should be about quality over quantity – who actually reads and appreciates your content is more important than how many silent fans you have.

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4 Secrets to Proactive Dealership Marketing

In Zach Vaughn's recent post about the differences between reactive and proactive marketing, we talked about how good marketing is more like mind reading. But looking deep into someone’s mind and

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Naked Lime's June “Casual for a Cause” Partner: BE FREE Dayton

Of all the things we could love about Friday (no, this isn’t one of those list posts), the one we love the most at Naked Lime is the chance to

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3 Keys to Increased Email Engagement

How do you inspire your email audience to take action? It’s a tough question, made tougher by recent research on email subscriber engagement – or rather, the serious lack of

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Make the Switch from Reactive Marketer to Proactive Mind Reader

  The once tried-and-true strategy for marketing your dealership to prospects – throwing out messages for the masses and waiting for the leads to land on your lot – is no

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Naked Lime Supports NAMI During Mental Health Month

May is Mental Health Month, so it only seems appropriate that our Casual for a Cause beneficiary for the month should be NAMI, the National Alliance for Mental Illness. NAMI is

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Haddad Automotive Group Sees “Excellent” Marketing Results

We only succeed when our dealers succeed. Today we would like to congratulate the Haddad Automotive Group on their recent success in growing their digital marketing strategies, and thank them

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