For Customers, Absence Does Not Make the Heart Grow Fonder

When customers drive off the dealership lot with their new car, they usually aren't thinking about their next purchase, or planning to be back for service any time soon either.

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We’ll Huff and We’ll Puff… Marketers and Big (Bad?) Data

Like the Three Little Pigs sensing the intentions of the Big Bad Wolf, the threat of Big Data in the digital sphere scares many people. As a result of the

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3 Types of Content Errors That Hurt Your Reputaiton, er… Reputation

Your ninth-grade English teacher isn’t the only person who cares whether or not you spell “reputation” correctly. Potential car buyers care, and Google does too. Content quality is an indicator

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4 Ways to Keep Your Dealership From Being Buried Alive

“The best place to hide a dead body is on the second page of Google.” Though the exact source of this joke is unknown, it has been floating around the

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Dealer Quiz: Where is Your Marketing Missing the Mark?

Every dealership uses marketing to attract and retain customers. The question is, are your current marketing techniques scoring points where you need them? Take the quiz below to see where

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Dealer Testimonial: Direct Data Access and Local Marketing Success

Dealership marketing is not for the faint of heart, and OEM programs are daunting to even the bravest marketers. See how one service director solved the problem of defining his own

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Car Salesmen Share Test Drive Horror Stories

What are some of the biggest safety rules we are taught as children? We learn not to play with matches, to look both ways before crossing the street, and not

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The High Costs of Dealership Website Downtime

Most dealerships probably don’t give much thought to website uptime or downtime. You trust your provider and assume that your dealership’s website will be live 99%-100% of the time, with

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Dealer Case Study: Success with Declined Service Follow-up

From Vikings to Roman gladiators to to the family dog who tries to steal your side of the bed – everyone loves a good conquest. However, in marketing and sales,

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Four Ways to Deal with the Haters (on Social Media)

Taylor Swift dropped some pretty good life advice when she told us to shake off the haters, but is that a good move for your dealership? Probably not. More and

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