The BERT Update: What Did Google Do This Time?

Meet BERT, the new Bidirectional Encoder Representations from Transformers algorithm update from Google. Like all significant Google updates, BERT will have a direct impact on search engine optimization (SEO), so

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Holiday Marketing Part III: Hanukkah, Christmas, and the New Year

Whether or not you consider the winter holidays “saving the best for last”, there’s no question that no other month presents holiday-themed marketing opportunities quite like December. OEMs clearly get

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How to Win the Dealership Game of RISK

If you aren’t familiar with the game Risk, you are missing out on one of the (objectively) best strategy games ever created. The goal in Risk is to take over

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Holiday Marketing Part II: Thanksgiving, Black Friday, & Cyber Monday

Fall is in the air, and many of us have been working on our holiday marketing plans since spring. If your dealership hasn’t, it’s not too late. While Thanksgiving may

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Quiz: Marketing Term or Indie Horror Movie?

Like celebrity babies or Triple Crown racers, ideas and concepts (and maybe sometimes even agencies…) named by marketers can lean a little to the unusual side. In celebration of the

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Is the Thrill of Chasing New Customers Always Worth It?

It can be fun going after the next new thing. The thrill of the chase is exciting. It‘s even more exciting if you’re winning while taking away from someone else.

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Holiday Marketing Part I: Halloween Tricks & Treats

Buying a new car probably isn’t what most people think of when they think of Halloween. Though they might have a point, there is still a lot of untapped value

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The 90’s Called – They Want You to Change Up Your Dealership's Email Strategy

Think back to the mid-90s. The sitcom Friends took off, making its way into living rooms everywhere. You could hear hip-hop music playing through speakers of cars and stores. Football

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Fix Your Focus on Fixed Marketing

Sales numbers continue rolling in and they keep causing concern. As profits from vehicle sales decline, it’s time to give your fixed operations department some well-deserved love. Recent NADA reports

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5 Embarrassing Search Engine Optimization Fails (and How to Avoid Them)

Managing a website in a way that optimizes your search results is hard. Mistakes that take seconds to make can have lasting effects for years. Tactics that used to work

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