Naked Lime Blog

How has your digital marketing strategy changed over the last 10 years? Today everywhere you turn, you hear about promoting your dealership through social media. Although, you have adapted your strategy to reach the new generation of car buyers up until now, when it comes to social media, do you know where to start or [...]

Most dealers nowadays spend a lot of their time trying to increase the visibility of their dealership’s inventory through Search Engine Optimization (SEO) of their web site. This is logical since nearly every car customer starts shopping for their vehicle online. For Autmotive SEO, before a webmaster can optimize their site, they have to ask [...]

Web 2.0 by definition refers to the web development and web design that facilitates interactive information sharing, interoperability, user-centered design, and collaboration on the World Wide Web (Source: Wikipedia). In laymen’s terms, a Web 2.0 site allows its users to interact with other users or to change website content, in contrast to non-interactive websites where [...]

… their primary customers, those paying the bill, have always been car dealers. These are the people buying and paying for the lion’s share of the reports CARFAX sells every year, and these are the people that CARFAX should never forget.