Naked Lime Blog

Many dealers ask for advice on how to select keywords to use in onsite content for SEO purposes, including adding keywords to the important areas of a website including on-page content, Title Tags, Meta Tags, and Header Titles. While it is easy to add content and terms, choosing the keywords to focus on isn’t necessarily [...]

Unless you keep your service bay staffed 24/7, you are missing out on potential service customers. Successful dealerships understand that customer expectations are changing. The way they have traditionally communicated with customers over the last decade will not work for the next. Connecting with customers, before, during, and after a purchase, is the key to [...]

This is a solution that is begging for car dealer video participation, especially with Google’s new Caffeine and MayDay algorithm changes placing value on quality and current content. As of today there were very few easily found car videos …

The automotive industry has been undergoing tremendous changes in recent years. Some of these changes include significant reductions in employment, factory closings, eliminating brands and models, bankruptcies and consolidations to name a few. That being said, there are fewer dealerships now to serve the same number of customers. We know that 9 out of 10 [...]