Naked Lime Blog

Effective February 2011, Google will be implementing new policies around third party reporting requirements. What information must be reported to all advertisers? Partners/agencies advertising with AdWords will be required to disclose the following information: Advertising budget (cost) actually spent on AdWords campaigns. How many times ads appeared (impressions). How many time users clicked on the [...]

Google has made quite a few changes with their search results and in particular with Google Instant.  With one of the recent changes, Google may be telling us what they think of flash.  And for now, it     doesn’t appear good news for Adobe’s Flash.  When conducting a search in Google with Instant on, one function [...]

OneBox results are where Google shows a type of compilation of different sources in a typical one listing area of organic search results, and they usually appear at the top of the results.  They occasionally appear at the bottom of the results.  OneBox results have been around for quite a while.  You can read more [...]

Did you know that 86% of customers who service regularly with a dealership will buy from that dealership again?1 Getting customers into your service department is one of the best things you can do to guarantee future sales. We talked to Scott Harris at Bill Harris Auto Center, and he had the following tips to [...]

Your web site is how your dealership communicates with your online customers, so keeping the content of your site current and accurate is important. In the middle of everything that goes on at a dealership, updating online content can fall by the wayside. Here are some reasons why keeping your website up-to-date should be a [...]