Naked Lime Blog

Rob Leary will be will be speaking at the 10th Digital Dealer Conference and Exposition in Orlando, FL, April 19th -21st. Rob will be speaking about driving retention and profits in the service department. Presentation Title: Five Guaranteed Strategies for Driving Retention and Service Profits. Highlights: Learn how the right appointment process can move the [...]

In many cases a dealer’s website is only as good as its content. Coming up with fresh content may seem difficult, but the benefits are worth the effort. Keeping your content up to date means making sure your website has current information about what is happening at your location, franchise, and even the automotive industry. [...]

Reynolds Web Solutions’ own Nicole Case will be speaking at the 10th Digital Dealer Conference and Exposition in Orlando, FL, April 19th -21st.

Big brands like Toyota, Ford and Honda have a following of hundreds of thousands of fans on Facebook. By following in their footsteps you can drive up your own fan base too. Some of the best practices they have implemented on their fan pages are 1) engaging the consumer, 2) creating interest for the consumer [...]

We all know traditional marketing channels have less influence on consumers than ever before. Today, recommendations from friends and family are taking center stage online. The 2010 Cone Consumer New Media study reports 80% of consumers go online to confirm product recommendations from friends and family, jumping to 90% among adults ages 25-34. Cone also [...]