In recent years, we’ve seen the importance of having a mobile website increase at a very rapid rate for auto dealers. Consumers are constantly on the move and in 2010, Pew Internet said that 59% of American adults use their phone to access the internet, and Google has estimated that mobile search will outgrow PC [...]
All too often, dealerships separate the digital marketing aspects of their business. Our industry has drilled in and reinforced the concept of an “internet department” for as many years as I can recall. The reasoning was sound: We believed the internet customer wanted a unique experience, and to be treated like an internet customer. The [...]
There is no doubt that Mobile Marketing is where the coming action will be. Just look at the billions of dollars invested by Google, Bing, Apple, AT&T and others. These giants are supremely confident on the forthcoming rise of mobile in the Internet space. Google has recently shared some insight as to the rapid growth [...]
The cornerstone of an automotive retailer’s digital presence is their website. However, basic errors can undo countless hours of work on marketing campaigns, search engine optimization and other time (and money) intensive efforts. When looking over your site, keep the “GRAB” principles in mind: G – Grammar (and spelling). Make sure that relevant content is [...]