The numbers don’t lie: dealers can’t ignore social media marketing. Social media marketing goes beyond Facebook and Twitter. The concept also covers online communities, blogs, or other online collaborative media- including services we haven’t even heard of yet! These channels can be used for marketing, sales, public relations and customer service. It is imperative for [...]
Your website is a digital window to your dealership. Make sure that window is as clean, accurate, and up to date as possible. Coming up with fresh content regularly may seem difficult, but the benefits are worth the effort. Keeping content up to date means making sure your website has current information about what is [...]
Congratulations are in order! Two of our Web customers were winners in Dataium.com’s performance award program for the month of July. The awards recognize auto dealerships and their website providers for their online performance within various performance metrics. Casa Nissan from El Paso, Texas, won the award for Best Performance: Leads per Auto Shopper. Coggin [...]
Social media is a whole new activity that has wormed its way into our culture. Potential customers check their Facebook and Twitter accounts, sometimes hourly. They will see your company updates when they log in. Endorsements from people with thousands of followers and/or friends can go a long way into getting your brand out into [...]
Are you and your employees unknowingly sabotaging your marketing efforts? It was once said that “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” This was said well before the digital age where we have tools such as website analytics, tracking URLs, call tracking, customer relationship management [...]