Number 1. Monitor all online commentary. Do not focus solely on the review sites. Critical discussions are happening about your dealership throughout the web including review sites, Facebook, twitter, YouTube, blogs, discussion forums, etc. and it is all important. Number 2. Pay attention to all discussions involving your dealership. There is nothing trivial. These are [...]
Joe DiMaggio. Does that name ring a bell? In the era of baseball powerhouses such as Willie Mays, Mickey Mantle, and Hank Aaron, Joe DiMaggio was able to earn himself the title “The Greatest Living Ballplayer.” Imagine being able to put that on your resume! But the title was well earned. DiMaggio gave it his [...]
According to co-founder Biz Stone, Twitter supports over 800 million search queries PER DAY. This is a great opportunity for you to drive more quality traffic to your dealership website. Below are just a couple key ways to do this: Use hashtags (the # symbol) on a word or two within your tweet so that [...]
You just can’t deny that a name like Naked Lime stands out. And really, isn’t that what we all want? To stand out from our competition and for our name to be in the front of our customers minds? You bet your bottom dollar it is. So how did we come up with Naked Lime? [...]