Turn Your Social Media Into Profit
Your dealership is starting to take steps into social media. You have your Facebook and Twitter accounts set up and ready to rake in some sales. But have you wondered how to turn those friends and fans into leads and sales? These suggestions can help:
1. Build Connections
It’s not enough just to have a social media presence and leave it alone. Offer interesting content, ask questions, and answer questions. Your community might be small when you start, but regular interaction will be rewarded with more customers and prospects participating. A 2010 survey shows 61% of consumers feel a stronger connection with a brand that they’ve interacted with online, and 59% are more likely to purchase goods from them.*
2. Show Restraint
The same survey also shows that repetitive or sales-pitchy messages will drive fans and followers away. So keep your messages friendly and engaging without an obvious sales message. Discuss interesting people in your dealership, community happenings, safety tips, or news from your OEM. Some dealerships even conduct monthly cutest-pet contests!
3. Offer Incentives
77% of users expect discounts in exchange for engaging brands online. So when you do talk about sales, make it worth it for your fans to stay engaged. A 10% off service promotion or exclusive gift with the purchase of a vehicle will encourage your community of followers to make an appointment or stop by your dealership.
4. Keep Control
Watch your reporting tools to see what drives your activity. It will be a wealth of detailed information about your dealership’s social media activities. You can use the information to adjust your social media postings to encourage more interaction.
Having a website isn’t enough anymore. Whether you manage it in-house or rely on the expertise of experts, social media is a critical part of your complete digital marketing strategy.
*Cone New Media Survey