Need For Speed
“Excuse me. Can I have your divided attention, please?”
In an age where each one of us demands speed, our attention spans have grown smaller. We expect stores like Target and Wal-Mart to house everything we need from toothpaste to milk to furniture, so we only need to make one stop on the way home from work. If our Internet connection is running slow, we get annoyed quickly. And , don’t even get me started on how irritating traffic can be.
Because we have developed a “need for speed,” we’ve also become serial multi-taskers. We Google information while watching a TV show. We check out Facebook at red lights while our radio is blaring.
For businesses, this means your message can reach consumers through multiple media channels at once. But, it also means you are getting consumers’ divided attention.
Don’t look at this as a bad thing, but rather find opportunity in this circumstance. In fact, an Ipsos MediaCT Survey discovered that 16% of those surveyed said they go to the websites of companies whose ads they’ve seen while watching TV, so we know at least some messages are reaching consumers even when their minds may be on something else.
Since you can’t stop consumers from multi-tasking, your challenge is to learn how to get noticed while they do. One of the best ways to do that is to keep your messaging relevant and consistent across multiple channels so you can break through the clutter and get your brand noticed.
If you can find ways to consistently grab consumers’ attention across multiple channels, you’ll be in a better position to engage consumers and build a stronger relationship with them.
Stay tuned for our next blog on how to reach customers across multiple channels.