Is your dealership missing out on an enormous opportunity to create long-term customer loyalty, increase customer retention rates, and most importantly, drive business into your service bays, your parts department, and your showroom? You might be if you’re not already using targeted emails as an integral part of your overall marketing plan. Here are a [...]
You wouldn’t send your mom the same birthday card as your new girlfriend or boyfriend, right? While this isn’t a relationship advice or self-help article, some of the same rules apply when it comes to communicating with customers or prospects. Your prospects and existing customers have very different views about your dealership and require different [...]
With all of the social media options available today, businesses often feel pressured to create a swarm of media accounts. But, “more” does not always mean “better.” With Facebook, Twitter, Google +, Yelp!, and so many other channels available, how do you get the biggest return from social media? You might think that having an [...]
At the 2012 National Automobile Dealers Association (NADA) Convention in February, Nicole Case, who oversees the web products and services at Naked Lime, was interviewed by Automotive Digest about how dealers can customize their marketing and set themselves apart from their competition. In the interview, Case notes that dealers need to know what they want [...]
Our last blog provided an overview of the Google ThinkInsights ZMOT study. But, the real question is what do the results of this study mean to the automotive industry? Remember that Google defines this Zero Moment of Truth (ZMOT) as the time when consumers do their research, get smart about reviews, look for promotions and [...]