Dealers: Customize Your Marketing and Stand Out
At the 2012 National Automobile Dealers Association (NADA) Convention in February, Nicole Case, who oversees the web products and services at Naked Lime, was interviewed by Automotive Digest about how dealers can customize their marketing and set themselves apart from their competition.
In the interview, Case notes that dealers need to know what they want to accomplish and what makes their dealership different from the rest. That’s key to developing a marketing strategy that then can be applied consistently across channels, from paid search and websites to direct mail and commercials.
Also at NADA 2012, Case was interviewed about the benefits of having one vendor help your dealership with all your retail automotive marketing needs. Watch the video.