As the 2012 election season rolls around and political ads overtake my computer and TV screen, I can’t help but see the similarities between local politicians and auto dealers: their ads both focus on strong community ties; they all think they look great on TV; and most of them have no idea how to use [...]
Before you plug those monthly OEM incentives into the nearest seasonal email or direct mail template, think about what your dealership is really offering. Are you promising the same discounts that every dealership in your region is pitching? If so, how do you expect customers to choose your lot above all others? An email campaign [...]
Are you trying to get more leads and advertise your specials using online pop ups? Make sure you weigh the pros and cons of pop ups before you decide to add them to your site. Correctly implemented, pop ups can show customers weekly or monthly specials that your dealership is offering. However, if done [...]
Consider these ways to stay in front of mobile customers in a two-way dialogue. People love their smartphones. Whether you’re walking down the street or inside a shopping mall, sitting in a coffee shop or at the airport, half the people around you are looking down at their cellphones. Eighty-three percent of American adults own [...]
You are in luck! It’s your second chance to experience Digital Dealer presentations! The Digital Dealer Conference & Exposition has become one of the premier events for auto dealers to learn about all things digital that impact their business. If you missed the Digital Dealer Conference this year – no money, no time, overslept – [...]