Steer Clear of These Common Facebook Mistakes

Facebook has more than 845 million users with millions of content uploaded every day, and while people think they know what they’re doing, many are making mistakes along the way. Here are some common mistakes that you should avoid when trying to increase your dealerships fan base, engagement and community involvement.

Common Mistake #1: Text Heavy

Facebook allows you to post paragraphs of information at one time, but why would you? Decide what point you want to get across and keep the post short and sweet so people will read it. If you would like to write longer posts, consider creating a blog post and link  to it from Facebook. This way, you get the point across but they can obtain more information if needed.

Common Mistake #2: Frequency of Posts

Updating your Facebook page consistently is important, but you don’t want to bombard your fan base with information. You probably can think of a few people off the top of your head you’re friends with who post new status updates almost hourly. If it annoys you, it will annoy your customers. Too many posts can result in fans becoming uninterested in your content; keep them intrigued with more sporadic posts, and post information just 3-5 times per week. Remember, sometimes less is more.

Common Mistake #3: Tone

Sure, you want your community to think of your dealership as professional, but that doesn’t mean you can’t show your personality. When posting information, keep in mind your community wants to feel connected to you and your dealership.  People don’t want to talk to a brand; they want to connect with a person and share common ideas and interests. Ideally, the person responsible for your social media should understand the company’s tone and add their own twist to posts.

Though there is no complete best practice guide to social media, there are general guidelines to help enhance your friends' and fans' experience.