Mother Knows Best

With Mother’s Day around the corner, it’s time to thank our moms for putting up with us (not always an easy job) and reflect on the lessons she taught us as kids.

Mom knows best – but what she probably didn’t know is that her advice also applies to your social media strategy.

  • Follow the Golden Rule: How many times have you heard this one: “Treat others how you want to be treated”? Probably a ton, but don’t roll your eyes, because it’s true. If you want to encourage people to comment on your posts and feel comfortable doing it, give them a safe environment in which to do that. Even if you don’t agree with what they say, be nice and appreciate the fact they took the time to read your post in the first place.
  • Use your manners: Mom taught you to say “Thank you” to acknowledge a good deed. Good manners are always appreciated. A simple “Thanks for the Retweet” or “Thanks for sharing our article” goes a long way. It’s good etiquette, and it can help build your impressions and reach across social media channels.
  • Share with your brother (or sister): I always hated this one. Why would I want to share my new crayons or my peanut butter and jelly sandwich with anyone? As we get older, sharing tends to translate into “I’ll scratch your back if you’ll scratch mine.” Share someone’s Facebook post and they may share yours. Retweet their post and see what happens. Comment on their blogs and see who starts commenting on yours.
  • Clean your room: Ok, maybe this is the one I hated most. Keeping your Web pages clean and your content updated is crucial. Not only will this make it easier for customers to find information they need, but it also will look more appealing, which in turn makes your offerings more appealing.
  • Eat your vegetables; they’re good for you: Managing all of the different social sites can be overwhelming. But, there’s no denying that social media benefits SEO, increases customer engagement and interaction, and broadens your reach to more prospects. So while you might drag your feet to do it, it’s for the best.

As a teen, you wouldn’t admit it, but as usual, mom was right. Happy Mother’s Day to all the moms out there!