Want to know more about the myths and truths about automotive digital marketing?
Al Carl, digital marketing manager for Naked Lime, recently offered his thoughts on this topic in the print edition of the June 2012 AutoRetailNet magazine. He also offered advice on what dealers can do to be more successful with their digital marketing.
In the article, Al also cautioned dealers that digital doesn’t completely replace traditional advertising tactics. Rather, digital and traditional marketing tools are complementary to one another, helping dealers reach the right audience, with the right message, at the right time, and through the right channel.
Read the article (subscription required).
Related: Traditional Advertising, Please Meet the Digital World (A Naked Lime Whitepaper)