Content Marketing Tips for Automotive Marketing and Blogging

Digital Marketing expert Al Carl discusses Why Dealers Should be Doing Content Marketing and Blogging. Today, he discusses how you can get started right now!

Definition: Content is any type of media used to engage, entertain, or inform viewers.

Getting Started

?  Select Goals & Objectives

? Establish Targets

?  Determine Customer Interests

?  Development Concept

?  Develop Strategy

?  Test Concept

?  Establish Feedback/Measurement Loop

?  Produce

? Measure/Analyze

? Repeat

 

Types of Content

Articles*

?  Cartoons

?  Charts

?  Images

?  Infographics

Posts*

?  Jokes

?  Press Releases

Videos*

?  Statistics

 

Some Possible Content Topics

?      Driving Tips

?      Oil and Local Gas Prices

?      Prevailing Auto Lending Rates

?      Auto Insurance Costs/Laws

?      Total Operating Costs of a Car

?      Dealership News

?      OEM Updates/News

?      Future Model Enhancements/Upgrades

?      Hot Selling Models

?      Top 10s

?      Local Events

?      Local Charities/Fundraisers

?      Specials, Rebates & Incentives

?      Vehicle Maintenance/Service tips

?      Vehicle Features/How-Tos

?      Vehicle Recalls

?      Vehicle Reviews

?      Vehicle Comparisons

?      Federal Safety Standards Changes

 

Content Delivery Options

?  Blog

?  Whitepaper

? Article

?  e-book

?  Case Study

?  Testimonials

? Microblogging

?  Webinar / Webcast

?  Video

?  Facebook Stories Page

?  Customer Social Site

?  Online News Release

?  Newsletter (Print & Email)

?  Video Blog

?  e-Learning Series

?  Online Media Site

?  Content Platform

?  Teleseminar

?  Podcast

?  Industry Ranking Site

?  Company-focused Community Site

?  Game Site

 

Top Recommended Delivery Tools

?  WordPress Blog

? Facebook

? Google+

?  twitter

? YouTube

? StumbleUpon

? Free Press Releases

 

Topic Creation/Monitoring Tools

?      Google Alerts

?      Google Suggest(ions?)

?      Google AdWords Keyword Tool

?      Google Trends

?      Google Insights

?      http://technorati.com

?      http://answers.yahoo.com/ *

?      http://groups.google.com

?      http://www.youtube.com/charts/

?      http://socialmention.com

?      http://www.twazzup.com

?      http://www.chirpcity.com/

 

Localize Your Content

?      The Innovative ______________ Comes to Dayton, OH

?      Dayton Drivers Need to Experience the Performance difference of _______

?      Test Drive the Innovative ___________ in Dayton, OH Today

 

Use Compelling Tags

?      “If you’re ready for luxury…”

?      “Test drive today and see for yourself.”

?      “Today’s the day to make a change.”

?      “Start saving right now; drive the ___________ and save on gas!”

 

Get Started!