Avoid Black Hat SEO this Halloween

Halloween: the time of year when black cats get a lot of attention, much of it unduly negative. But we want to discuss something that truly is negative: the Black CHats of search engine optimization (see what we did there?!).

“Black Hat” SEO typically is defined as techniques used to get higher search rankings in an unethical manner. Yes, they make your website rank higher. But, if you’re caught using these techniques, Google, Bing, Yahoo, and other search engine can blacklist you and ensure your site is not found. Ouch.

To help ensure this nightmare doesn’t happen to your website, avoid these Black Hat SEO techniques:

  • Keyword Stuffing– Content is king, and recent algorithm changes back this. If you pack your site with loads of keywords and not good content, your site will be penalized by search engines. Relevant keywords and content on your site, gooood. Long lists of keywords and nothing else, baaaad.

 

  • White Background/Invisible Text– If you have a white background and white text hidden throughout your site, search engines are picking up on this and blacklisting sites.

 

  • Doorway Pages – Bad SEO at its finest, doorway pages are created for search engine spiders, not for real people. These fake pages are stuffed with content and highly optimized with a few keywords that link to a landing page. Search engines are learning to distinguish these pages and penalize sites that use them.

 

  • Link Farms– Generating backlinks or even inbound links from unrelated sources is known as link farming. If doorway pages are bad SEO at its finest; link farms are bad SEO at its worst. Don’t participate in link farming.

 

Black Hat SEO can be tempting to people looking for short-term results and quick financial return. But you need to think long term. It’s not worth the risk to your organic search engine results or your standing with search engines. Remember, black cats are thought to be bad luck, but Black Hat SEO techniques really bring bad luck through bad business practices.