Mobile Websites: Keep Them Fresh
When it comes to car shopping, we know that most consumers currently prefer a mobile website to an app. As a result, your dealership’s mobile website needs to work well – really well – on all mobile devices, and it needs to be easy to use and navigate. Beyond these obvious necessities, mobile websites should be interactive, engaging, fresh, and unique to your dealership.
Online shopping is the first step in getting a customer in your store and a car sold. A truly unique online shopping experience will help your dealership stand out. When the time comes that your online customer is ready to venture into a dealership, yours should be at the front of the customer’s mind.
To help create a unique online shopping experience, you should look for a mobile website that includes flexibility and customizability options that enable your site to best represent your dealership’s brand and focus. You should also look for the ability for a customer to send car information directly from a dealership website to any mobile phone. With this feature, customers can share with others or send to themselves for later.
Naked Lime is always looking for ways to stay on top of mobile trends and features, and has recently come out with new mobile website themes. We’ve never thought “cookie-cutter” mobile websites were acceptable, and we continue to work to give you more options that will set you apart. Freshen up your dealership’s mobile website with a new look that is unique to your dealership.