That’s Very Pinteresting: 3 Ways to Use Pinterest at Your Dealership
I’m sure by now you have heard of Pinterest. Whether you have visited the site or not (I bet your wife or daughter has) you surely know that Pinterest is taking the world by storm. While it is still very much in its infancy, Pinterst has already grown to more than 13 million users and the site see an average of 1.36 million visitors a day. But wait, you say, isn’t Pinterest a bunch of women sharing recipes and decorating tips? Um… no, it’s not. It’s grown to way more than that, and businesses are quickly latching on to the extreme growth. So why should your dealership be on Pinterest, and what should you be posting on there?
Let’s start by understanding what Pinterest is. Pinterest is all about sharing multimedia (mostly photos, but some videos, too). People today consume information visually, which is the exact reason YouTube has become the 2nd largest search engine in the world. The key to Pinterest and the benefit for businesses is the significantly higher click through rate. According to Mashable, websites are getting, on average, 3.6% of their referral traffic from Pinterest – this is more than YouTube (1.05%), Google Plus (0.2%), and LinkedIn (0.2%) combined.
With that in mind, let’s answer the important question, what should your dealership be posting? Here are 3 ways your dealership can implement Pinterest.
1. Coupons and Offers
Posting a coupon or offer on Pinterest can be effective in bringing traffic to your site. The key to this strategy is to post a compelling image that makes people want to click through to your site to claim the offer or get the coupon. Once you get them to your site, it’s important to make sure your site is customer friendly and encourages them to look around and stay for a while.
2. How To’s
Think of all the common questions that are asked at your dealership every day. Create simple pages on your site to answer those questions and create a compelling graphic to link to that page on Pinterest. Users will see your graphic and re-pin it for when they need to find that answer again. Most things that people repine on Pinterest are how to make things or how to update something – your dealership should be their go-to resource for how to do things with their car.
3. New Cars
One of the biggest uses of Pinterest is for people to be able to save things they see that they like. Pinterest gives them a way to store and manage things that they may want to buy or make in the future. When you get a hot new model, share as many pictures of it on Pinterest as you can. If people see something they like, they will repin it for future reference. When they go back to look for a new car and they check their Pinterest board called “Dream Cars,” they will see your car and will click through to your site.
Naked Lime has announced the inclusion of Pinterest Website Verification for your dealership’s site. For more information, see our post: Pinterest Site Verification.