3 Keys to Better Content Marketing
According to the Content Marketing Institute, 86% of B2C marketers are using some form of content marketing.* Many dealers already have incorporated content marketing into their marketing strategy. So, how do you differentiate your dealership from other dealers from a content marketing standpoint? Below are a few tips:
Use Social Media to Connect with Consumers
- Facebook and Twitter are obvious places to start, but don’t stop there. Your audience is also on YouTube (2nd largest search engine behind Google), LinkedIn, Google+ and even Pinterest. You need to be where your customers and prospects are!
Grow Customer Loyalty Through Blogging
- Informative blog posts can help you establish your dealership as the expert in key areas and will keep customers coming back for more. For example, “How To” content can be extremely useful because most people would rather search online for how to do a certain task then ask someone. Simple topics such as “How to Save Money on Gas” and “How to Avoid Getting Your Car Stolen” are simple, yet intriguing topics to keep people coming back to read more.
Use Videos as a Natural Form of Creativity and Entertainment
- Videos provide an easy way to offer information in a creative and entertaining format, and they have a higher potential for “going viral” because of how they engage the viewer. Video walk-a-rounds are informational and can help you explain a vehicle’s features, but don’t limit your creativity to just show-and-tell. What if you had a video of a Jeep Rubicon versus the Toyota FJ Cruiser in an off-road environment or of the Chevrolet Corvette ZR1 squaring off against the SRT Viper? Think about the videos you share and determine how your dealership can make its videos more exciting and engaging.
When planning your content marketing strategy, think about how you are entertained by the companies you do business with. Your dealership’s strategy will should follow that lead and build from there with relevant and interesting content your prospects and customers will use and enjoy.