Target Your Market and Get Results with Naked Lime

We can talk all day about how awesome Naked Lime is, with our brilliant specialists and our superior services, but why would you believe us without proof? So here it is.

The Piazza Group, which includes five Honda stores, three Acura stores, one Volkswagen, and one Mazda store, has faced challenges in both recapturing and bringing in new customers for vehicle sales and service. An outdated and ineffective database meant they weren’t reaching the right customers at the right time. Most of their communications were being sent to customers who no longer owned the car they thought they did.

The Piazza Group reached out to Naked Lime for help with their targeted marketing efforts. They wanted an effective database and an efficient way to reach their customers, whether they had been in the dealership one month ago, or 3 years ago. Naked Lime got right to work. We began by scrubbing their current data, and using multiple sources such as Polk, USPS, CASS, and NCOA lists, built the industry’s only household database.

After teaming with Naked Lime’s Targeted Marketing service, the Piazza Group began to see positive results in all 10 of their stores. They are now able to send relevant messages and offers to customers who are ready to buy or service a vehicle.

In only 10 months, Naked Lime Targeted Marketing was able to achieve a total service increase in service gross profit (lift) of $4,639,384 for this group of five Honda stores.

Of that, $1,390,172 was attributed directly to customers that had not been in for service in more than 365 days and would not have otherwise been contacted.

Also part of the Piazza Group are three Acura stores, one Mazda store, and one VW store. In only 11 months, Naked Lime Targeted Marketing was able to achieve a total increase in service gross profit of $5,017,841 across the group. Of that, $1,531,488 was attributed directly to customers that had not been in the store for service in more than 365 days and would not have otherwise been contacted.

Bottom Line:

Piazza targeted marketing success with Naked Lime

Can you afford to give that kind of advantage up to your competitors? If not, contact us at 855.NKD.LIME (855.653.5463) to get started with Naked Lime Targeted Marketing.