SEO Appreciation Day
July 16 is SEO Appreciation Day, celebrating the blood, sweat, and tears shed for us by professionals in the search engine optimization (SEO) industry all across the globe.
As the world becomes increasingly digital, the importance of SEO is constantly on the rise. Specialists in the SEO field work behind the scenes, with their fingers glued to their keyboards and their eyes trained to their monitors. Today is all about thanking search marketing specialists for their often unappreciated work, which ultimately helps all of us connect with our favorite brands!
Still not sure why you should be grateful? Read on.
SEO? What’s the big deal?
SEO professionals work tirelessly to make it easier for consumers searching the Internet to find your website. More importantly, they help search engine robots—yes, robots—locate your site in the vast World Wide Web. The goal of SEO is to translate the content of a website into something search engine robots can understand and learn about; these bots then use this information when displaying relevant results to queries in search engines, like Google.
The technology behind search engines is fascinating—mind-boggling, even—but it is still flawed; it has limitations. The robots might encounter issues when crawling (or reading) your site, your site’s content may not match what the robots are programmed to look for, or there just might not be enough links to your site from external sources to catch the bots’ attention.
That’s where SEO comes in. Search engine optimizers know the ins and outs to overcome any issues bots may encounter when hunting for your site. The Internet can be a dark and scary place; it’s the SEO specialist’s job to light the path from one end to the other.
So how did all this SEO business get started?
SEO is older than you might think, dating back to the very beginnings of the Internet as we know it. Over the years, SEO has progressed from the introduction of the very first search engines, like Yahoo! and Infoseek, all the way to the current search engines we see vying for power, such as Google and Bing. Along the way, SEO has adapted to a myriad of changes from the search engines, such as Google’s “Florida” update or its latest “Penguin” and “Panda” algorithm alterations.
At the same time, SEO experts have emerged to help businesses and brands navigate the constant changes by the search engines.
Who are the SEO experts?
There are a few individuals that are considered legends in the SEO field. Here are the SEO gurus we’d like to salute today:
- Matt Cutts, a Google pioneer from the get-go, who created the original SafeSearch and currently heads Google’s Webspam team.
- Bruce Clay, author of Search Engine Optimization All-In-One for Dummies, whose company offers global Internet marketing solutions.
- Vanessa Fox, who built the original version of Google Webmaster Tools.
- Rand Fishkin, the CEO of Moz.
- Danny Sullivan, the founding editor of Marketing Land and Search Engine Land.
If you’re interested in SEO, we suggest learning from these experts.
What does the future of SEO hold?
The rules of SEO are constantly changing and the future of where SEO is headed is always a little murky. That’s why specialists have emerged to help guide the industry and keep businesses on top of every new innovation and every shifting trend. Specialists working in the field of SEO always are training for what’s next and adapting to what’s new because they know the only constant in search marketing is change.