9 Tips for Making Your Website Work for You

Automotive website best practices

Your website is often the first impression you’ll make on future customers. If it’s bad, they’ll cringe like you just said hello with a big smile and spinach in your teeth. Here’s how to make it good so they’ll stick around for a while.

  1. Make it snappy. Besides the obvious fact that we want what we want and we want it NOW, a quickly-loading site has important SEO implications. Google’s algorithm has been known to penalize websites that load slowly. Do yourself a double-favor and help your site to have better natural search rankings, while at the same time lowering your bounce rate.
  2. Rock your SEO. SEO should be the driving force behind your site. At a minimum, your website provider should build your site using a URL structure, title tags, and content that focuses on target keywords your audience searches for. If your site isn’t showing up on the first page of search results for your primary target keywords, you might as well not have one.
  3. Get what you pay for. If your provider can’t report on-site visits, visitors, and both non-paid and paid search traffic, you’re missing out on the opportunity to track key metrics like leads per day, conversion rate, and ROI. Without these metrics, you won’t know if your marketing is effective.
  4. Make it easy. Don’t send your customers on a wild goose chase. Links to the most popular pages such as “New and Used Inventory” or “Specials” should be obvious and the contact page should have clear, concise contact information.
  5. Keep it short and sweet. Customers don’t want to give you any more information then they need to. The simpler the lead form, the better. Assume that each additional required field results in leads lost and only require information that is absolutely necessary to follow up with your customer.
  6. Reward the click. Your site’s calls to action need to offer actual benefits. Make them actionable, such as “Schedule service” or “Get your financing”.
  7. Go Mobile. According to Google Analytics, traffic to dealership websites is roughly 60% desktop and 40% mobile devices. If your website isn’t optimized for mobile, you may be losing out on a big chunk of change. Convert shoppers who are on the go, looking for your location or phone number or comparison shopping.
  8. Keep it Current. Expired specials, inaccurate staff information, missing photos, and outdated inventory make your dealership look just plain bad. Keeping your website updated should be a priority, and with the right website provider, you won’t have to worry about doing it yourself.
  9. Deliver on content. Having relevant, meaningful content in the right place on your site means better SEO, happier customers, and more leads. Enough said.

Any questions? Visit http://nakedlime.com/dealer-services/web.aspx or call 855.NKD.LIME.