Pinterest – Not Just Recipes and Craft Projects

Using Pinterest to drive dealership businessStill not seeing how pins of recipes, fashion, or home decor can help drive your dealership business? Meet the new Pinterest user – the car enthusiast.

While female users still outnumber men in the Pinterest world, more and more men are joining this social network, driving new types of content. Of course, the love of cars knows no gender, and neither does the love of a good bargain or a helpful hint. One poll reported Pinterest use increased 7% from 2012 to 2013, moving it ahead of Twitter in the top networks and giving you an even larger audience.

Our team has been managing Pinterest accounts on behalf of dealers for quite awhile. When we first began with test accounts, I have to admit I was somewhat skeptical. After a few months of testing, I was proven wrong. Dealerships can and are getting sizeable interaction from prospects and customers.

Pins that focus on creativity and utility are some of the most rewarded on Pinterest. Below are a few ideas that have led to great results for our dealers.

Tips and Tricks

  • 5 Car Tips Before Your Family Road Trip
  • Seasonal Car Tips

Charity and Community Events

  • Cancer Awareness Events
  • Local Sponsorships

Incentives/Specials

  • Oil Change Specials (Year Around)
  • Winterizing Your Car Special (Seasonal)

I would encourage your dealership to test the above ideas and to try some of your own. If you have any questions about effective social media management, call 855.NKD.LIME.