Google Panda 4.0 Update: Link Roundup
The dust hasn’t quite settled enough to judge the true impact on search engine optimization, but the entire internet is buzzing with speculation.
For your reading pleasure and convenience, here’s a sample of some reactions, all in one place:
“Google's numbering scheme suggests that Panda 4.0 is a major update, which probably means that it is both an algorithmic update and a data refresh. This typically means substantial rankings flux, and I think that's much more likely connected to what we're seeing on May 19th. While Matt's tweet implies a roll-out on May 20th, most Panda updates over the past year have been multi-day roll-outs. We should know more in the next few days.”
“Google’s Panda algorithm is designed to prevent sites with poor quality content from working their way into Google’s top search results.”
“Panda 4.0, which Google and Matt Cutts confirmed began rolling out yesterday, has definitely caused some waves in the search results. However, the fact that Panda 4.0 is also hitting at the same time as a refresh of an algorithm targeting spammy queries like payday loans makes it a little bit more difficult for webmasters to sort through the damage.”
“Google believes that those low-level spam page creators are damaging to the Google search product. Thus they are continually changing the algos in order to protect against such parasites. And, of course, the parasites are continually changing their tactics in reaction to Google’s changes: running ever faster just to stand still.”
“Some sites that should be potentially on the Panda loser list have actually shown a positive development. This could be the “learning from mistakes” (also from others), as some of these candidates have (now) written their own content. The losers on the other hand, tend to show syndicated content or even duplicate content.”
Have great weekend, and happy optimizing!