Reputation and Rankings: Make the Connection
Digital reputation management has been known to be important to your business ever since the famous Harvard Business Study stating that a one-star increase on Yelp can increase revenue 5 to 9%. That stat has been cited so often, even your grandma knows it by now. But what if your online reputation also influences your search engine optimization (SEO), another important part of attracting customers to your dealership?
Google’s Quality Rating Guide suggests that business’ reputation is a clear indicator of an authoritative source. Google believes that authoritative or influential sources provide more value to searchers, so those websites tend to rank much higher in the search engine results pages (SERPs).
While Google is notoriously secretive about its organic search algorithm, we know Google looks at as many customer reviews, news articles, blogs, and forum discussions as it can find to determine search rankings.
Google recognizes that businesses naturally have some negative reviews and small businesses (including car dealerships) will not have as many reviews or reputation signals as major corporations.
Google also is very aware that it can be easy for people to create fraudulent reviews. That’s why Google – and many review sites – have practices to weed out and report fake reviews.
These factors go into why Google values quantity and quality of positive user reviews to determine business reputation.
The good news out of all of this is that the work you’re doing to enhance your digital rep also is helping you in your SEO efforts. It’s a two-for-one benefit that pays off in increased visibility for your dealership, whether you’re found in search results or on a review site.