What We Hope You Learned in 2015: Naked Lime Whitepaper Wrap-up

Digital marketing for car dealers keeps gaining importance as a way to set yourself apart from your competition.

To help you make the most of your digital strategies in 2015, Naked Lime offered three whitepapers to educate dealers on digital marketing trends and offer practical advice. These ideas can help improve the effectiveness of your digital marketing and achieve better results, either on your own or with the help of a trusted partner.

About the Whitepapers

Stop Using the Same Playbook as Your Competition: 3 New Marketing Plays to Help You Win

The best dealerships recognize that to beat the competition they have to focus on the “what” of their messages as well as “how” and “why” their messages are sent. This paper identifies three common weaknesses with dealers' digital marketing efforts and offers solutions to help them fix those issues and stand out in a crowded marketplace.

How Mobile Is Changing Digital Advertising: Dealership Survival Guide for the Mobile Revolution

This “survival guide” from Naked Lime describes two kinds of dealerships battling for customers: those that resist the mobile revolution and those that adapt to it. The paper also outlines three tactics to help dealers more fully embrace mobile technologies to improve their digital marketing efforts and better meet customer expectations.

The Elephant in the (Empty) Showroom: Why Digital Reputation Management is Essential for Dealership Success

In the world of digital reputation management, what you don't know can hurt you. Ignoring negative reviews and online mentions – pretending the “elephant in the room” doesn't exist – can discourage today's highly informed consumers from considering a dealership for sales or service. In this paper, Naked Lime explains how dealers can begin to “tame the elephant” by developing and implementing a strategic reputation management plan that helps them take more control of their online presence.

Click to download the whitepapers, then call 855.NKD.LIME to talk about how we can help put all that advice to work in your dealership.