Digital Ad Study: How Dynamic Used Campaigns Impact Dealerships
To remain competitive in an ever-changing digital market, Naked Lime services have to continually evolve to provide the same high level of results.
It is a challenge for dealerships to successfully advertise and sell used vehicles because that inventory changes daily. Dynamic campaigns allow dealers to show ads for specific vehicles in stock, based on customer search matches to their actual inventory.
Naked Lime began testing Dynamic Used Campaigns for our Digital Advertising Services as a way for dealers to more effectively move used inventory.
To see how these campaigns would work with our existing services, we chose two dealerships who came to us with the goals of increasing used car sales and decreasing days of supply for their inventory. Results varied with the size of the dealership and the size of their used inventory, but there were successes in each account.
Test Location A: Toyota Dealership
This Toyota dealer showed extremely successful results from utilizing Dynamic Used Campaigns. They also came with a large selection of used cars and a large budget.
Test Location B: Ford Lincoln Dealership
Our Ford Lincoln location achieved more modest results. Their budget and used inventory were smaller, but results still show success in increasing sales while decreasing days of supply.
After success in our initial tests, Dynamic Used Campaigns are now sold as an add-on for our basic Digital Advertising Services, and our dealers continue to achieve improved results.
For help with digital advertising or any other area of your dealership marketing, call 855.NKD.LIME or email info.nakedlime.com.