Structured Snippets for Digital Ads: How Do They Measure Up?
You know dealers face stiff competition, and Naked Lime is committed to using the best means available to drive traffic to your website.
Ad extensions are used in digital advertising to show additional business information with your ad. They can increase visibility and improve click-through-rate, which can increase ROI.
Google’s latest ad extension, Structured Snippets, is available to any dealership using AdWords. Structured Snippets are generated from content on your website and help visitors decide if they are interested in going to see what else you have to say.
This content is listed under what Google calls a “Header” and provides very specific information.
Before Naked Lime started using Structured Snippets for all of our dealers, we wanted to determine whether they could potentially lead to higher impressions, clicks, and conversions.
For our trials, we selected sample dealerships and tested a variety of Structured Snippet headers including Styles, Brands, Types, and Amenities.
Each of our test accounts performed above normal expectations in the areas of click-through-rate, cost-per-click, and average search position.
The strong results from our test accounts make Structured Snippets a highly recommended addition to Naked Lime’s services.