6 Ideas for Your Dealership’s Next YouTube Video (Plus 3 Bonus Tips to Sell Cars with Video)
There are almost 5 billion videos watched on YouTube every day and there are 1.3 trillion people who use YouTube (us included). Staggering statistics – and a great opportunity for you to get your dealership in front of a growing audience that shows no sign of slowing down any time soon.
How should you work video into your dealership marketing? Here are six ideas to get started.
- Dealership Walkthrough. Take viewers on a tour of your dealership, guided by an on-camera Putting a face with a voice will create an approachable and friendly tone, familiarizing the viewer with your dealership and with you so that they know what to expect when they walk through the door and the friendly person who will greet them.
- Common Questions. Answer the most common questions your service department receives: What’s the difference in tire rotation and balancing? What is a catalytic converter? How often should I bring my car in for maintenance? Plan in advance and create a second video with additional questions asked by viewers following the first video.
- Employee Profiles. By spotlighting each employee or department and what they do, not only are you creating a level of trust with the viewer, but you are giving a morale boost to your team by acknowledging their contribution to your success.
- Vehicle Showcase. What is one common feature between the most successful Youtube videos? They have an exciting twist or angle. It doesn’t have to be suspenseful, but it does have to be attention-grabbing. Create a video around the latest model to hit the lot, highlighting all the best features firsthand, and craft a story around why each feature is better than the last, building to a final call to action.
- Customer Reviews. Written testimonials, though powerful, miss the impact of visual and tone. Film willing customers after their car purchase, asking about their car-buying experience, the reasons they chose your dealership, and how they feel now with a new car. Post the video as a special feature or compile a longer video of 5-10 interviews.
- Personality Pieces. If it fits your dealership’s personality, have a bit of fun. Create a parody of a popular song with your staff lip-syncing and dancing. If that's not your style, choose something that is – record an event you host every year or a sports league you participate in or sponsor. Give your customers a glimpse of who you are, not just what you sell.
The age-old wisdom of “quality over quantity” most definitely applies to videos. A well-made, informative video once per week is more likely to attract viewers and foot traffic than daily videos made haphazardly that don’t tell a story or have a purpose.
And don’t make the common mistake of thinking videos can only live on YouTube. While they should certainly be created with the proper channel in mind, you can get more eyes on your content if you don’t just post and pray. There are many other ways to use them.
- Pre-roll Advertising. Using Google Adwords, you can show your videos to viewers on YouTube before other video content. You can even take this to the next level with targeting and retargeting technology that reminds them of cars or services they’ve already researched on your site.
- Email. Include a thumbnail of your video in an email and encourage the reader to click through to view the content. It’s easier to watch a video about your product or dealership than to read it in the email – although your email copy and subject line still need to be on point.
- Social Media. Studies show that native videos (the ones posted directly to Facebook, Twitter, etc.) are prioritized on those platforms over videos that are linked from YouTube. You can also use the powerful targeting data within Facebook to expose new social media audiences, or specific shoppers, to what you have to offer.
Your ultimate goal is to sell cars, and videos can help you do that by building a stronger relationship with your past, present, and future customers and setting you apart from the competition.
Contact us at 855.NKD.LIME or firstname.lastname@example.org to learn more about how our services can help you get your videos in front your audience.