Top 5 Dealership Marketing Stories of 2017
As we advise our dealership customers to evaluate their past marketing – what worked, what didn’t, and why – when planning for the new year, we took a look at our own content so see what readers liked the most.
In case you missed any of them, we present the top Naked Lime blog posts of 2017.
In this digital age, snail mail from marketers goes straight from the mailbox to the trashcan without a second glance, right? Wrong. This post tells you why.
You probably thought that once you pressed “send” on your last dealership marketing email, your job was done. But email marketing is just the beginning of an ongoing conversation between you and your car buyers.
When dealership marketing challenges become more complex, it can be easy to forget some of the basic, but still important, obstacles facing your campaigns. Get back to basics and build on a strong foundation going forward.
Good dealership marketing is always an asset, but how often do you hear that a marketing service actually changed the way the dealership does business? Read how it happened for one General Manager.
As marketers, we try to paint word pictures and use creative analogies to convey the benefits of our services. We like it better when dealers choose the perfect words on their own. Read how Carl Hogan Automotive thinks Naked Lime compares to the rest.
Marketing changes by the minute, and we’re honored that you followed us through the wild collection of minutes that made up 2017. Now on to the next one…