Dealer Success Story: Finding the Missing Piece of the Service Process

Sometimes marketing can solve a dealership problem that seems completely unrelated at first glance. Read how one dealership made their service process almost three times more profitable with a marketing solution.

Dear Naked Lime,

Our service department implemented Advanced Service [from Reynolds and Reynolds] to improve our efficiency. The only area that we were still having challenges was following up with customers who declined a recommended service.

My good advisors were taking the time to contact customers after they left, but most advisors didn’t. It was the last thing they would do in a day if time allowed.

We decided to get Naked Lime Targeted Marketing, and it has been the missing piece of our service process. Following up with customers is no longer a pain, and it has improved the customer experience. Every day a customer thanks us for sending them a reminder and scheduling an appointment. They appreciate that the follow up is not a disruptive sales tactic but a simple email reminder.

We have seen incredible results with Naked Lime. We’ve made over $32,000 a month in profit from customers returning for recommended services. That’s up $23,000 from what we were doing before Targeted Marketing. It has more than tripled our return from client dollars. The return on investment is amazing.

It would cost me more money to hire personnel to do follow-up with customers than it does to have Naked Lime. Any dealership would be crazy not to have Targeted Marketing; it’s a no-brainer.

Sincerely,

Casey Pollard
Service Director
Huggins Honda
North Richland Hills, TX

To take the first step to better fixed ops marketing results for your dealership, call 855.NKD.LIME or email info@nakedlime.com.