Quiz: What Affects Your Dealership’s Google Ranking, Anyway?

If you’re like most other businesses in the 21st Century, your dealership has either gone digital, or you’re on your way there.

But there’s a problem with being like most other businesses, too. You each run the risk of getting lost in countless Search Engine Results Pages (SERPs).

Google uses a multitude of factors relevant to boosting ranking for organic and paid search. Think you know the most influential elements that will push your dealership to the top? Test your knowledge below!


 

Organic Search Optimization

1. Regardless of relevance, the greater number of keywords you have on a page the better your rank will be.

  • True
  • False

2. Google ranks pages higher if they are optimized for mobile users.

  • True
  • False

3. Content quantity matters more than content quality.

  • True
  • False

4. High-authority pages can boost low-authority page SEO with links to the page because Google recognizes them as legitimate.

  • True
  • False

5. Google prioritizes pages that give the best user experience, including page speed, relevance, accuracy, and more.

  • True
  • False

Paid Search Optimization

6. If you pay more than anyone else, you’re guaranteed a top ad spot on Google.

  • True
  • False

7. Google ranks an ad’s Quality Score higher if there are additional elements—like extensions—attached.

  • True
  • False

8. The more relevant the ad text or image is to the linked landing page, the better the ad will rank.

  • True
  • False

9. Google’s algorithm decides each day what the bid amount needs to be to show in the top results.

  • True
  • False

 

Interested to see how you did? We’ll get to the answers in a bit. First, though, it’s important to address once more why SEO and Paid Search are so important to your dealership marketing.

Dollar signs are on the line. Whether your goal is to find new customers or comply with OEM programs, SEO and search advertising are sure investments in your financial future.

Ready for those answers?

  1. False—Google will actually lower ranking for pages loaded with irrelevant keywords.
  2. True—Shoppers use their devices while on your lot to check book pricing and deals being offered elsewhere.
  3. False—Quality content is the #1 reason for a higher ranking. If you have a lot of great content, even better!
  4. True—If a big-name website like The News Wheel or Automotive News mentions your website link on their page, Google flags your site as legitimate.
  5. True—Google penalizes sites that have low loading speeds and other trends of poor customer experience.
  6. False—Bid amount isn’t the only factor affecting rank. There’s also relevancy, content, extensions, keywords, and more.
  7. True—Extensions like phone numbers, addresses, etc. help bolster your ad’s presence. Plus, Google uses the location factor to boost its ranking for mobile users nearby!
  8. True—If the text or image included in text/display ads doesn’t match up to the landing page, Google will dock quality score points.
  9. False—Google’s algorithm runs for each and every search made and depends on the keywords, context, bid amount, and more. Check your ranking over time to see what ads perform well in your area!

If it sounds like a lot of work, it is. It’s important to keep up with new rules, create content, check consumer trends, and much more to keep a good reputation. It can be a daunting task, so make sure you’ve got a team you can trust.