The 90’s Called – They Want You to Change Up Your Dealership's Email Strategy

Think back to the mid-90s. The sitcom Friends took off, making its way into living rooms everywhere. You could hear hip-hop music playing through speakers of cars and stores. Football became the most popular spectator sports in the United States.

Despite the amount of time that has passed, all of these still remain relevant, but aspects about them have changed.  People are still watching Friends, but instead of tuning in to a network at a specific day and time, they are streaming episodes from Netflix. Hip-hop is still a popular music genre, but its style has evolved and people listen on their smartphones instead of portable CD players. Americans are still watching football, but now they root for the players on their fantasy team before the team on the field.

The mid-90s is also when popular email providers launched and email took off. Email marketing is still relevant. (Don’t believe me? Check out the stats below.) But how businesses should approach it has evolved with shopper habits and expectations.

Don’t get stuck in the past. Use data, behavioral patterns, and relevant content to develop an appropriate email marketing strategy for the future.