Quiz: Marketing Term or Indie Horror Movie?

Like celebrity babies or Triple Crown racers, ideas and concepts (and maybe sometimes even agencies…) named by marketers can lean a little to the unusual side. In celebration of the Halloween season, we decided to get tricky and test your marketing knowledge:

Can you tell the difference between these Indie Horror Movies and Marketing Terms?

Here’s how this is going to work:

  •  There are 10 rounds.
  •  Each round we will give you the name of both a marketing term and a title of an indie horror movie.
  • You guess which one is the marketing term.
  • No cheating! We’ll know if you looked up the answers. (Okay, that’s a lie, but where is the fun in that?)
    *this quiz might not load for Internet Explorer users.

Got it? Let’s get started.


Round 1

Crawler

Correct! A crawler is an internet bot that is used to crawl web pages and index data appropriately. Search Engines like Google use these to determine which inquiries will pull up your website as well as where it ranks on result pages.

Clinger

Incorrect. A crawler is an internet bot that is used to crawl web pages and index data appropriately. Search Engines like Google use these to determine which inquiries will pull up your website as well as where it ranks on result pages.



Round 2

It Follows

Not quite. No Follow links are used to ensure that the link won’t be used by search engines to influence the way a site is indexed. These are usually used if the link is not trusted, is a paid link, or is not relevant to what you want search engines to focus on.

No Follow

That's right! No Follow links are used to ensure that the link won’t be used by search engines to influence the way a site is indexed. These are usually used if the link is not trusted, is a paid link, or is not relevant to what you want search engines to focus on.



Round 3

Housebound

Incorrect. A unique visitor is any one person visiting your site any number of times. So if you have one person who visited your page 100 times in one month, they are still only 1 unique visitor. This is a better way to accurately monitor how many sales prospects have visited your site.

Unique Visitor

You've got it! A unique visitor is any one person visiting your site any number of times. So if you have one person who visited your page 100 times in one month, they are still only 1 unique visitor. This is a better way to accurately monitor how many sales prospects have visited your site.



Round 4

Bleeding Edge

Yes! “Bleeding Edge” refers to products or services that are so new very few people have used them yet. There is often a high potential for growth and reward in using these technologies, but that also comes with a high risk of unreliability.

Dead End

Not this one. “Bleeding Edge” refers to products or services that are so new very few people have used them yet. There is often a high potential for growth and reward in using these technologies, but that also comes with a high risk of unreliability.



Round 5

Evergreen

Great job! Evergreen Content is web content that is continually relevant and stays fresh for readers, even years after it is published. It is every content marketer’s secret weapon and does wonders for a website’s SEO. Common Evergreen Content includes lists, “How To” tutorials, product reviews, and videos.

Green Room

Nope. Sorry. Evergreen Content is web content that is continually relevant and stays fresh for readers, even years after it is published. It is every content marketer’s secret weapon and does wonders for a website’s SEO. Common Evergreen Content includes lists, “How To” tutorials, product reviews, and videos.



Round 6

The Blackcoat's Daughter

Incorrect. Black Hat Tactics are unethical SEO techniques used to rank a page higher in search engines. Examples of Black Hat SEO include keyword stuffing, invisible text, page swapping, and doorway pages. Current search engine algorithms look for these kinds of things and will diminish a sites rank if they are caught using them.

The Black Hat Tactics

Correct! Black Hat Tactics are unethical SEO techniques used to rank a page higher in search engines. Examples of Black Hat SEO include keyword stuffing, invisible text, page swapping, and doorway pages. Current search engine algorithms look for these kinds of things and will diminish a site's rank if they are caught using them.



Round 7

Holistic

Yes! Holistic marketing strategies look at the big picture of a company. It uses all available resources to ensure that every possible customer touch point is cohesive, including: social media, websites, email marketing, employee interactions, and internal company culture. This creates synergy between people, processes, and communications.

Hallows

Not quite. Holistic marketing strategies look at the big picture of a company. It uses all available resources to ensure that every possible customer touch point is cohesive, including: social media, websites, email marketing, employee interactions, and internal company culture. This creates synergy between people, processes, and communications.



Round 8

Personas

You've got it! In user-centered design and marketing, personas are fictional characters created to represent different user types that might use a website, read content, or research a brand. Marketers use personas to adapt their methods to catch and keep a particular persona’s interest.

Strangers

This is not correct. In user-centered design and marketing, personas are fictional characters created to represent different user types that might use their website, read content, or research their brand. Marketers use personas to adapt their methods to catch and keep a particular persona’s interest.



Round 9

V/H/S

Wrong. SoLoMo is an acronym for Social-Local-Mobile marketing. This is an emerging mindset that markets in the way people shop for local businesses like car dealerships. Some methods include optimizing a site for mobile since most local searches happen on cellphones, using local SEO tactics, and engaging customers through various social media sites.

SoLoMo

Great job! SoLoMo is an acronym for Social-Local-Mobile marketing. This is an emerging mindset that markets in the way people shop for local businesses like car dealerships. Some methods include optimizing a site for mobile since most local searches happen on cellphones, using local SEO tactics, and engaging customers through various social media sites.



Round 10

Absentia

Incorrect. Abandonment Rate typically refers to the amount of site users who add things to their shopping carts but abandon the site before completing their checkout. This can also apply to actions like partially filling out lead forms, or scheduling a service appointment. This can be useful to marketers to see where they can improve website functionality, as well as a way to retarget those users with emails or digital ads.

Abandonment

Correct! Abandonment Rate typically refers to the amount of site users who add things to their shopping carts but abandon the site before completing their checkout. This can also apply to actions like partially filling out lead forms, or scheduling a service appointment. This can be useful to marketers to see where they can improve website functionality, as well as a way to retarget those users with emails or digital ads. Great job!


How’d you do?

Conquering new markets requires knowing your stuff and staying on top of the latest marketing trends.

Don’t create your own horror story by trying to do it alone.