Naked Lime Blog

It is predicted that within the next year, web traffic from mobile devices will overtake desktop traffic. What do most of today’s mobile devices have in common? Touch screens. Touch screens are becoming a bigger and bigger part of website design, found on smart phones, tablets, and now touch-screen desktop computers. Of course you should [...]

With so many factors that influence the effectiveness of your website – everything from Search Engine Optimization (SEO) to Conversion Rates – how can you be sure you’re getting the most from your site? One of the best ways to improve your site’s performance and generate sales is to focus on lead conversions. Lead conversion [...]

Want to know more about the myths and truths about automotive digital marketing? Al Carl, digital marketing manager for Naked Lime, recently offered his thoughts on this topic in the print edition of the June 2012 AutoRetailNet magazine. He also offered advice on what dealers can do to be more successful with their digital marketing. [...]

If you’ve taken the advice of social media experts, you’ve started a twitter account and have been busy tweeting.  If you’ve been at it for a while, you probably have been wondering how you can measure your success beyond simple basic twitter stats.  Tracking and counting followers can get a little monotonous, and the whole [...]

35% is a big difference in the search engine world.  That is the impact of the unofficially named “Google Freshness” update last November. The goal of this update is to provide more up-to-date information higher up on search results, and it is working.  Below are a few things to keep your website fresh: Keep your [...]