Many auto dealers are starting to get engaged in social marketing and Facebook in particular, but there are some key factors that they may not know or understand. EdgeRank EdgeRank is a set of algorithm rules/ranking factors that Facebook applies to posts and Facebook pages. Many people do not realize it, but the Facebook News [...]
A new survey about Facebook and brand engagement was just released this week from the Boston-based research firm Chadwick Martin Bailey. It contains some very surprising and significant statistics that will have a real impact for car dealerships and their social media strategies. In our next three blog posts, we’ll explore the statistical findings about [...]
Think Social Media is just for college kids and people trying to plan their 30 year high school reunion? Think again… Facebook and Twitter are more than a place to spy on an old flame or keep up with your kid’s ever-growing social life. You may not sell any cars directly off Facebook or Twitter, [...]
Technology plays an ever-increasing role in automotive retailing. Database mining, digital marketing, mobile marketing, and click-to-chat are some of the newer technology solutions that are available today to help dealerships reach, attract, and retain more customers. However, it’s important to remember that technology on its own isn’t the deciding factor for whether customers buy from [...]