Category: Digital Advertising

In a Digital Ad Rut? Cut out the Static with Programmatic.

If there’s one thing we can all agree on about digital advertising, it’s that you have to embrace change to be successful. As technology speeds forward and your options for

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Making the Perfect Match: Finding New Customers with Facebook

Using social media for your business is a lot like online dating. You’re trying to make a personal connection to find if you’re compatible and have a future together. It’s

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The Power of Partnership: Naked Lime and Google

Google launched the Google Partners program three years ago to help businesses with their digital advertising. Businesses that chose a Google Partner could be confident that agencies and advertisers in

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Case Study: Facebook Local Awareness Ads for Dealerships

Many businesses, including dealerships, still view social marketing as a waste of time and resources. But the fact is, social sites like Facebook are proven to be effective advertising channels.

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Case Study: Strategic Approach to Digital Advertising Gets Results

Digital advertising is a delicate balance of art and science. A two-store dealership in McKinney, Texas came to Naked Lime because they were struggling to find ways to get their

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Naked Lime's Digital Path of Car Buying – Infographic

You might remember our first discussion about Google micro-moments. Google outlined four major types of micro-moments that define consumer behavior and expectations: I-want-to-know moments I-want-to-go moments I-want-to-do moments I-want-to-buy moments

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Structured Snippets for Digital Ads: How Do They Measure Up?

You know dealers face stiff competition, and Naked Lime is committed to using the best means available to drive traffic to your website. Ad extensions are used in digital advertising

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To Win the Big Sale, First Win the Micro-Moments

Who knows more about online trends than Google? From the people who first got us all talking about ZMOT, we now have the “micro-moment.” And before you brush it off

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Digital Ad Study: How Dynamic Used Campaigns Impact Dealerships

To remain competitive in an ever-changing digital market, Naked Lime services have to continually evolve to provide the same high level of results. It is a challenge for dealerships to

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2016: A Challenging Year for Digital Advertising

With all the time people spend online, it’s no surprise that 90% of potential car buyers begin their purchase there. Retailers have realized that online advertising needs to be part

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