Category: Digital Advertising

Digital Ad Study: How Dynamic Used Campaigns Impact Dealerships

To remain competitive in an ever-changing digital market, Naked Lime services have to continually evolve to provide the same high level of results. It is a challenge for dealerships to

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2016: A Challenging Year for Digital Advertising

With all the time people spend online, it’s no surprise that 90% of potential car buyers begin their purchase there. Retailers have realized that online advertising needs to be part

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Naked Lime and Google Partner Up to Educate Dealers

It should come as no shock that Google makes money when advertisers are successful. What you might not know is all they ways they actively help advertisers achieve that success. As

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It’s Not Luck: It’s Naked Lime Traditional and Digital Advertising Services

  This St. Patrick’s Day, before you pull out your green sweater and shoes, consider this: Naked Lime’s traditional and digital advertising services give you the edge you need to

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Is My Facebook Advertising Successful?

Naked Lime's Al Carl offers insight on Facebook Advertising for dealers.   What are some other ways that dealers can know that their Facebook advertising is successful? “The biggest complaint

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Is Your Facebook Advertising Effective?

  “The biggest complaint about Facebook that I’ve heard of so far is that they don’t give me an impression count on the back end of their tool for how

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GM Stopped Advertising on Facebook. Should Dealers Follow Suit?

Naked Lime Marketing’s Al Carl offers insight into why GM made the decision to stop advertising on Facebook and what implications that decision has for dealers. He also offers advice

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