Category: Events

Tricks of the Trade (Show)

No matter your profession or industry, there is one trait that will help you succeed: preparation. Automotive industry trade shows are a perfect example of how preparation can pay off.

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Multi-Touch Attribution: Considering the Whole Customer Journey

Stop me if you’ve heard this one before: As the number of available marketing and advertising channels has exploded in recent years, dealers must consider a comprehensive, holistic marketing strategy

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Meet You In Vegas: Digital Dealer 23 Pre-Show Info

It's that time again, dealership friends. Digital Dealer returns to fabulous Las Vegas September 18-20. Digital Dealer is the premier conference for car dealers who are invested in using the internet

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Digital Dealer 22: Sunshine and Good Vibes in Tampa

The Digital Dealer Conference has always held a special place in our hearts, since Naked Lime made our big, green debut in Las Vegas at Digital Dealer 11 in October

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Shrink Per-Vehicle Ad Costs to Grow Dealership Profits

The math is simple: less money spent to accomplish the same task will result in greater profit. But figuring out where to spend less money isn’t always easy, especially in

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Naked in New Orleans: A Look Back at #NADA100

We haven’t found anyone who disagrees that #NADA100 in New Orleans was the best NADA convention yet. It was truly an honor to be part of the celebration of 100

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Three Digital Giants Joined Us to Improve Dealership Marketing

When you think of digital marketing, there are a few big names that come to mind. We were lucky and honored to gather in Orlando with three of those giants

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Looking Ahead to New Orleans and #NADA100

As 2016 winds down, it’s time to start thinking about NADA100 and celebrating a century of NADA. This year's show runs from January 26-29 in New Orleans. Your best friend and

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Can't-Miss Marketing Sessions for Dealers at Fixed Ops 2016

Naked Lime is proud to send two speakers to this year’s Fixed Ops Conference in Las Vegas November 14-16. Fixed Ops Magazine offers dealers real-world, hands-on advice for making their

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Still Naked After All These Years

For some, a fifth anniversary may not seem like a big deal. In digital years, it’s an eternity. On October 5, 2011, Naked Lime Marketing made our debut at the

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