Category Archives: Google

What Apple’s Siri Means for Auto Dealers

Posted on January 5, 2012

We’re seeing constant evolution in the search space and one of the most significant to date is Apple’s Siri. As this application has gained popularity, people have been asking me “How can I work with Siri?”  “How will Siri affect … Continue reading →

Posted in Car Dealer Web Sites, Digital Dealer, Everything SEO & SEM, Google, Mobile Marketing, Website Solutions | 2 Comments

One More Reason Why Car Dealers Need a Google+ Page

Posted on December 21, 2011

Google has started to list Google+ Pages in the search results.  This was announced yesterday on sproutinsights -  http://sproutsocial.com/insights/2011/12/google-plus-pages-search/   As of right now, the Google+ page results appear to only be showing for a limited number of brand (business names) … Continue reading →

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Milestones

Posted on December 16, 2011

One million. Not a bad number if we do say so ourselves. Our partner, CarLocate was able to reach their biggest milestone yet—1 million new and pre-owned cars, trucks, SUV’s, and vans in inventory. With over 3400 dealers listed on … Continue reading →

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Using Trends To Target Keywords (Part 1)

Posted on October 24, 2011

Keywords are one of the most important elements when optimizing your website for search engines, second only to content. Without content your keywords wouldn’t have anything to strengthen, but likewise your content should reflect the keywords you’re trying to rank … Continue reading →

Posted in Car Dealer Web Sites, Digital Dealer, Everything SEO & SEM, Google, Website Solutions | Tagged , , , , , , , , | 2 Comments

Google Places Drops Reviews from Other Sites

Posted on July 22, 2011

A very big announcement was made yesterday when Google announced that it no longer uses reviews from other sites on a business’ Google Places page. Google posted on their blog that “…review snippets from other web sources have now been … Continue reading →

Posted in Everything SEO & SEM, Google, Reputation Management | Tagged , , , | 2 Comments

Dealership Blogs – Why, What, and When

Posted on July 6, 2011

Blogs continue to be a popular topic in the Automotive world. Why is having a blog on your website important? What should you write about? When is the optimal time to post? Below is some great insight to these questions. … Continue reading →

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How Worried Should You be About Google’s Panda?

Posted on June 26, 2011

One of the hottest topics in the SEO world this spring has been Google’s Panda update. This significant change in Google’s ranking algorithms has had many negative and positive ranking effects for many websites. People are ranting and raving about … Continue reading →

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Mobile, Apps, and QR codes

Posted on May 10, 2011

There is no doubt that Mobile Marketing is where the coming action will be.  Just look at the billions of dollars invested by Google, Bing, Apple, AT&T and others. These giants are supremely confident on the forthcoming rise of mobile … Continue reading →

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Top 5 ways to keep your website fresh

Posted on March 25, 2011

In many cases a dealer’s website is only as good as its content. Coming up with fresh content may seem difficult, but the benefits are worth the effort. Keeping your content up to date means making sure your website has … Continue reading →

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Third Party AdWords Reporting Requirement Changes From Google

Posted on November 29, 2010

Effective February 2011, Google will be implementing new policies around third party reporting requirements. What information must be reported to all advertisers? Partners/agencies advertising with AdWords will be required to disclose the following information: Advertising budget (cost) actually spent on … Continue reading →

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