Category: Market Strategy

Quiz: Marketing Term or Indie Horror Movie?

Like celebrity babies or Triple Crown racers, ideas and concepts (and maybe sometimes even agencies…) named by marketers can lean a little to the unusual side. In celebration of the

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Is the Thrill of Chasing New Customers Always Worth It?

It can be fun going after the next new thing. The thrill of the chase is exciting. It‘s even more exciting if you’re winning while taking away from someone else.

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Holiday Marketing Part I: Halloween Tricks & Treats

Buying a new car probably isn’t what most people think of when they think of Halloween. Though they might have a point, there is still a lot of untapped value

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Fix Your Focus on Fixed Marketing

Sales numbers continue rolling in and they keep causing concern. As profits from vehicle sales decline, it’s time to give your fixed operations department some well-deserved love. Recent NADA reports

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The Three Tiers of Automotive Advertising – Where do Vendors Fit?

Have you ever heard of the saying “Work smarter, not harder?” If you’ve run into any teenagers who don’t particularly like working, chances are you have. But however lazy it

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5 Dealership Marketing Lessons from the Dancing Inflatable Tube Guys

You know the ones: tube men, sky dancers, wavy-armed advertising dudes, or whatever you choose to call them. They dance on street corners, waving their stubby arms in the wind,

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With Model Shake-Ups Looming, It Pays to Know Your Customers

For the latest evidence that nothing lasts forever in the automotive retailing industry, look no further than the new round of vehicle models set to be discontinued in 2019. Some

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Your Dealership's Next Big Opportunity is All Grown Up

If you follow the U.S. Census guidelines that the Millennial generation ended in 2000, every Millennial hit adulthood as of January 1, 2019. That means they’ll be making major decisions

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Which Marketing Trends Matter to Dealerships in 2019?

Dealership marketing trends come and go. Some last longer than others, and some leave a bigger impact. Understanding these trends, and how to make them work for your dealership, will

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Setting Dealership Goals for Success in 2019

Setting goals, especially for a business, can be daunting. You know what changes you want to see in the New Year, and you know that goals will help you focus

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