Category: Market Strategy

Who was Vilfredo Pareto, and Why Should Dealers Care?

There’s an old saying in business that about 80 percent of your sales comes from 20 percent of your customer base. In truth, this ratio holds strangely true in a

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Six Marketing Infographics to Save You from Data Overload

Who doesn't love a good marketing infographic? Infographics are no longer the newest, shiniest thing in marketing, but they still have their place. So much available, measurable marketing data can

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4 Steps to Getting More From Your Dealership Data (While Not Drowning in It)

Every day, your dealership collects a lot of data. A lot. You collect all that data because you know making informed business decisions is good. But, you also know drowning

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Overcoming Intimidation: The Move to Multi-channel Marketing

Many dealers think that because they have been in the business for generations, they know everything there is to know about dealership marketing. The problem with that assumption is that

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3 Things a Dealer Needs to Know About Marketing in a Digital World

As marketing becomes more important for successful dealerships, in many ways it also becomes harder to understand. In identifying qualities of a successful dealership, some might argue process, some might argue people and some

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Inside America's Automotive Advertising Industry – Infographic

“Data-driven marketing” has become an industry buzzword. That doesn't make it any less important, but just because every vendor says it doesn't mean they're using the right data in the

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A Better Digital Marketing Playbook, Part 3: The Right Brand Matters

By now, you get it: The Zero Moment of Truth is a big deal because Google says so. But do you really “get” ZMOT? Do you treat digital marketing like

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Costly Assumptions Dealers Make About Car Buyers

There used to be three accepted steps in the car-buying process: Stimulus (feeling the need for a product). First Moment of Truth (encounter with the product). Second Moment of Truth

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The New Car-Buying Cycle: Don't Just Adapt. Disrupt.

Entitled. Spoiled. Impatient. Apathetic. Those are all descriptors given to Millennials, or Generation Y, or the people we've all been told aren't interested in buying cars, but conversely, are the

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Google Pulls Back the Curtain on Quality Score

There is no shortage of other companies in the industry who do digital advertising, and those who will say they do it better than Naked Lime does. The difference is

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