Category: Market Strategy

Unpopular Opinion: Data-driven Marketing Actually HELPS Consumers

Right now, many consumers are concerned that digital marketers are exploiting their online data. We understand how it can seem a little creepy if you don’t understand how it works.

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Customer Experience: A Lifesaver for Your Dealership

It should comes as no surprise that the automotive retailing industry is poised for more market shifts and changes in 2018. One thing dealers can generally count on is that

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ICYMI: Automotive Marketing Whitepapers from 2017

By helping dealers identify how marketing dollars could best be allocated, choose the best marketing partner, and learn how to inspire loyalty and create repeat buyers, Naked Lime used 2017 to

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6 Ideas for Your Dealership’s Next YouTube Video (Plus 3 Bonus Tips to Sell Cars with Video)

There are almost 5 billion videos watched on YouTube every day and there are 1.3 trillion people who use YouTube (us included). Staggering statistics – and a great opportunity for

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6 Digital Marketing Trends to Watch In 2018

The end of the year is always a good time to reflect on what your dealership did well and what you could improve upon in the next year. Your marketing

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The 4 Dealership Laws of Attraction

As dealership profits are squeezed and industry sales level off, whispers of the “P” word—plateau—seem to have become reality. That new reality means dealers need to reevaluate the way they

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Stocking Your Digital Shelves to Reach More Shoppers

Online retail is still retail – for dealerships, that means your vehicles have to be merchandized online, even if they're purchased in person. Let’s take a journey back in time

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Whitepaper: Building A Multi-Channel Marketing Foundation

There’s no denying it: Dealership marketing is getting harder. Emerging channels, advancing technology, and savvier customers all contribute to the challenge of executing a comprehensive, successful marketing strategy. So what’s

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How Dealers Can RISE Above the Marketing Noise

When dealership marketing challenges become more complex, it can be easy to forget some of the basic, but still important, obstacles facing your campaigns. One of the earliest and still most

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Who was Vilfredo Pareto, and Why Should Dealers Care?

There’s an old saying in business that about 80 percent of your sales comes from 20 percent of your customer base. In truth, this ratio holds strangely true in a

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