Category: Market Strategy

The Three Tiers of Automotive Advertising – Where do Vendors Fit?

Have you ever heard of the saying “Work smarter, not harder?” If you’ve run into any teenagers who don’t particularly like working, chances are you have. But however lazy it

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5 Dealership Marketing Lessons from the Dancing Inflatable Tube Guys

You know the ones: tube men, sky dancers, wavy-armed advertising dudes, or whatever you choose to call them. They dance on street corners, waving their stubby arms in the wind,

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With Model Shake-Ups Looming, It Pays to Know Your Customers

For the latest evidence that nothing lasts forever in the automotive retailing industry, look no further than the new round of vehicle models set to be discontinued in 2019. Some

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Your Dealership's Next Big Opportunity is All Grown Up

If you follow the U.S. Census guidelines that the Millennial generation ended in 2000, every Millennial hit adulthood as of January 1, 2019. That means they’ll be making major decisions

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Which Marketing Trends Matter to Dealerships in 2019?

Dealership marketing trends come and go. Some last longer than others, and some leave a bigger impact. Understanding these trends, and how to make them work for your dealership, will

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Setting Dealership Goals for Success in 2019

Setting goals, especially for a business, can be daunting. You know what changes you want to see in the New Year, and you know that goals will help you focus

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We’ll Huff and We’ll Puff… Marketers and Big (Bad?) Data

Like the Three Little Pigs sensing the intentions of the Big Bad Wolf, the threat of Big Data in the digital sphere scares many people. As a result of the

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Dealer Quiz: Where is Your Marketing Missing the Mark?

Every dealership uses marketing to attract and retain customers. The question is, are your current marketing techniques scoring points where you need them? Take the quiz below to see where

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How Demographics and Customer Behavior Identify Your Next Car Buyer

We all understand that data is the foundation of modern dealership marketing. That doesn’t mean we immediately adopt every new advance that promises to transform the way we use that

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Unpopular Opinion: Data-driven Marketing Actually HELPS Consumers

Right now, many consumers are concerned that digital marketers are exploiting their online data. We understand how it can seem a little creepy if you don’t understand how it works.

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