Category: Market Strategy

The 4 Dealership Laws of Attraction

As dealership profits are squeezed and industry sales level off, whispers of the “P” word—plateau—seem to have become reality. That new reality means dealers need to reevaluate the way they

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Stocking Your Digital Shelves to Reach More Shoppers

Online retail is still retail – for dealerships, that means your vehicles have to be merchandized online, even if they're purchased in person. Let’s take a journey back in time

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Whitepaper: Building A Multi-Channel Marketing Foundation

There’s no denying it: Dealership marketing is getting harder. Emerging channels, advancing technology, and savvier customers all contribute to the challenge of executing a comprehensive, successful marketing strategy. So what’s

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How Dealers Can RISE Above the Marketing Noise

When dealership marketing challenges become more complex, it can be easy to forget some of the basic, but still important, obstacles facing your campaigns. One of the earliest and still most

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Who was Vilfredo Pareto, and Why Should Dealers Care?

There’s an old saying in business that about 80 percent of your sales comes from 20 percent of your customer base. In truth, this ratio holds strangely true in a

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Six Marketing Infographics to Save You from Data Overload

Who doesn't love a good marketing infographic? Infographics are no longer the newest, shiniest thing in marketing, but they still have their place. So much available, measurable marketing data can

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4 Steps to Getting More From Your Dealership Data (While Not Drowning in It)

Every day, your dealership collects a lot of data. A lot. You collect all that data because you know making informed business decisions is good. But, you also know drowning

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Overcoming Intimidation: The Move to Multi-channel Marketing

Many dealers think that because they have been in the business for generations, they know everything there is to know about dealership marketing. The problem with that assumption is that

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3 Things a Dealer Needs to Know About Marketing in a Digital World

As marketing becomes more important for successful dealerships, in many ways it also becomes harder to understand. In identifying qualities of a successful dealership, some might argue process, some might argue people and some

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Inside America's Automotive Advertising Industry – Infographic

“Data-driven marketing” has become an industry buzzword. That doesn't make it any less important, but just because every vendor says it doesn't mean they're using the right data in the

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