Category: Market Strategy

Into the Minds of Consumers: Automotive Branding

If you have been working in the automotive industry for a while, we don’t have to tell you that people buy cars for different reasons. Some are bought for safety

Continue Reading

The Wonderful Dealer of Oz: Don't Hide Behind the Information Curtain

Buying a vehicle from a dealership is a lot like Dorothy’s adventure in the Land of Oz. Left on their own, customers follow a path to purchase full of distractions,

Continue Reading

Holiday Marketing Part III: Hanukkah, Christmas, and the New Year

Whether or not you consider the winter holidays “saving the best for last”, there’s no question that no other month presents holiday-themed marketing opportunities quite like December. OEMs clearly get

Continue Reading

How to Win the Dealership Game of RISK

If you aren’t familiar with the game Risk, you are missing out on one of the (objectively) best strategy games ever created. The goal in Risk is to take over

Continue Reading

Holiday Marketing Part II: Thanksgiving, Black Friday, & Cyber Monday

Fall is in the air, and many of us have been working on our holiday marketing plans since spring. If your dealership hasn’t, it’s not too late. While Thanksgiving may

Continue Reading

Quiz: Marketing Term or Indie Horror Movie?

Like celebrity babies or Triple Crown racers, ideas and concepts (and maybe sometimes even agencies…) named by marketers can lean a little to the unusual side. In celebration of the

Continue Reading

Is the Thrill of Chasing New Customers Always Worth It?

It can be fun going after the next new thing. The thrill of the chase is exciting. It‘s even more exciting if you’re winning while taking away from someone else.

Continue Reading

Holiday Marketing Part I: Halloween Tricks & Treats

Buying a new car probably isn’t what most people think of when they think of Halloween. Though they might have a point, there is still a lot of untapped value

Continue Reading

Fix Your Focus on Fixed Marketing

Sales numbers continue rolling in and they keep causing concern. As profits from vehicle sales decline, it’s time to give your fixed operations department some well-deserved love. Recent NADA reports

Continue Reading

The Three Tiers of Automotive Advertising – Where do Vendors Fit?

Have you ever heard of the saying “Work smarter, not harder?” If you’ve run into any teenagers who don’t particularly like working, chances are you have. But however lazy it

Continue Reading
View More