Category: Market Strategy

A Better Digital Marketing Playbook, Part 3: The Right Brand Matters

By now, you get it: The Zero Moment of Truth is a big deal because Google says so. But do you really “get” ZMOT? Do you treat digital marketing like

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Costly Assumptions Dealers Make About Car Buyers

There used to be three accepted steps in the car-buying process: Stimulus (feeling the need for a product). First Moment of Truth (encounter with the product). Second Moment of Truth

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The New Car-Buying Cycle: Don't Just Adapt. Disrupt.

Entitled. Spoiled. Impatient. Apathetic. Those are all descriptors given to Millennials, or Generation Y, or the people we've all been told aren't interested in buying cars, but conversely, are the

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Google Pulls Back the Curtain on Quality Score

There is no shortage of other companies in the industry who do digital advertising, and those who will say they do it better than Naked Lime does. The difference is

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New Rules of the Road for Automotive Service Marketing

Though probably not written in stone, a few service marketing “rules of the road” have been around for a long, long time: Use the time and mileage service interval. Market

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Relax. Google Update Not the End of Digital Advertising.

Is Google blocking paid search keyword data? The short answer is no. Now for the long answer: A recent Google update set off alarms for paid search experts and customers

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Make Gratitude Work for You, Part I: The Thank You Message

You shell out hard-earned cash for a high-ranking website, work to build a solid online reputation, and even pay for digital advertising to supplement your SEO. Then, a customer arrives.

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Experience Always Matters – Not Just to Millennials

At the risk of doing what I hate to do as a person but am required to do as a marketer, I’ll attempt to lump a group of people together.

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Social Ads: Choose Your Channel, Don't Blow Your Budget

Facebook established itself as the king of social media as it grew exponentially over the last 7 years. However, as time passes, more and more social networks threaten Facebook’s share

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5 Ways Your Dealership is Giving Leads Away

Live chat on the web is a convenience to customers looking for quick answers to their specific questions. While many dealerships understand the importance of having a chat option on

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