Category: Servicing Your Customer

Podcast: Anticipating Consumers’ Vehicle Needs after COVID-19

Craig Lawson, sales director at Naked Lime Marketing, appeared on Reynolds and Reynolds’ Connected video podcast to discuss what the market will look like post-COVID-19, and how dealerships can prepare

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Podcast: Fewer COVID Restrictions Means More Changes to Your Marketing Strategy

The latest episode of the Reynolds and Reynolds video podcast, Connected, featured Jared Klein, Sales Director at Naked Lime. Klein switches gears and gives tips on how dealerships can think

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Podcast: Content Marketing in This Environment

The latest episode of the Reynolds and Reynolds video podcast, Connected, featured Steve Henning, Senior Director of Operations for Naked Lime. Henning addressed why appropriate content marketing is beneficial for

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Podcast: Website Best Practices

The latest episode of the Reynolds and Reynolds video podcast, Connected, featured Jay Harper, Director of Product Planning for Naked Lime. Harper addressed dealership best practices for utilizing website space.

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Podcast: Serving Your Customers in Service

Brad Highland, director of digital marketing here at Naked Lime Marketing, appeared on Reynolds and Reynolds’ Connected video podcast. He addressed how to market your service drive to an audience

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Podcast: Adapting Daily Operations to a Rapidly Changing World

The latest episode of the Reynolds and Reynolds video podcast, Connected, featured Chris Walsh, Vice President and General Manager of Naked Lime. In it, he addresses operational changes Naked Lime

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New Rules of the Road for Automotive Service Marketing

Though probably not written in stone, a few service marketing “rules of the road” have been around for a long, long time: Use the time and mileage service interval. Market

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Make Gratitude Work for You, Part I: The Thank You Message

You shell out hard-earned cash for a high-ranking website, work to build a solid online reputation, and even pay for digital advertising to supplement your SEO. Then, a customer arrives.

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Experience Always Matters – Not Just to Millennials

At the risk of doing what I hate to do as a person but am required to do as a marketer, I’ll attempt to lump a group of people together.

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5 Ways Your Dealership is Giving Leads Away

Live chat on the web is a convenience to customers looking for quick answers to their specific questions. While many dealerships understand the importance of having a chat option on

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