Category: Servicing Your Customer

New Rules of the Road for Automotive Service Marketing

Though probably not written in stone, a few service marketing “rules of the road” have been around for a long, long time: Use the time and mileage service interval. Market

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Make Gratitude Work for You, Part I: The Thank You Message

You shell out hard-earned cash for a high-ranking website, work to build a solid online reputation, and even pay for digital advertising to supplement your SEO. Then, a customer arrives.

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Experience Always Matters – Not Just to Millennials

At the risk of doing what I hate to do as a person but am required to do as a marketer, I’ll attempt to lump a group of people together.

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5 Ways Your Dealership is Giving Leads Away

Live chat on the web is a convenience to customers looking for quick answers to their specific questions. While many dealerships understand the importance of having a chat option on

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Make Recalls a Customer Retention Opportunity

Dealers often approach OEM recalls as a curse – not a blessing – since the extra work created can put strain on the parts department, service department, and customer service

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Word of the Year (The One Dealerships Should Know)

Oxford Dictionaries announced “selfie” as their 2013 Word of the Year today. As a social media management provider, we will keep our opinions of selfies to, well, ourselves. However, also

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Set Your Dealership Service Department Up for Success

Many things have changed in the automotive business in the last few decades, but one thing remains the same: Your dealership's service department should be one of your best sources

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3 Ways to Make Parts the Hottest Department in the Dealership

Let’s face it: your Parts department probably isn’t in the most desirable location in the dealership. Rather, it’s more likely tucked in a back corner, away from most of the

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Dealership Websites: Not Just for Car Sales Anymore

If you view your dealership website just as a promotional tool for vehicle inventory, you might not be seeing the whole picture. As Chad Haas, a product planning manager at

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Is Your Marketing Helping You Lose Customers?

How often have you heard that it’s cheaper to keep a current customer than obtain a new one? That may not ring true if your data is inaccurate. You could

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