Category: Reputation Management

Online Reviews: Good for Dealership Business and Valuable for SEO

There was a time when digital marketing could be accurately described as the “Wild West,” when every shift in technology and every innovation meant new and exciting advertising possibilities. The

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Proof in the Percentages: GM SFE Reputation Case Study

The need for dealership reputation management is undeniable. It is a crucial part of the customer service process that helps bring back current customers, and gives prospects a favorable first

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Dealership Life's a Beach with Unified CRM and Reputation Management

Your digital reputation does not exist alone on an island. But if you ignore it, your dealership might as well. It might be easy to think that what is said online

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Your Online Reputation: Lead Generator or Eliminator?

How important is a good online reputation? The hard, cold truth is, no matter what you tell people about your business, they're more likely to believe not only their own friends

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Case Study: The Digital Reputation Management Difference

So often we hear that professional reputation management for dealerships doesn't matter. We say that's wrong. A Chevrolet dealership came to us with an overall poor reputation online. The dealership did

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Digital Reputation Counts: Take Charge in Your Service Department, Part 4

You made it to the final installment our dealership reputation management series. Brad Highland, our director of Web Services, has walked you through how to react to every reputation scenario. Stick around

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Digital Reputation Counts: Take Charge in Your Service Department, Part 3

Welcome to the third installment of our dealership reputation management series. We've already addressed how to build an overall strategy for building and managing your dealership's reputation and what to do if things

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Digital Reputation Counts: Take Charge in Your Service Department, Part 2

In the first part of our reputation series from Fixed Ops Magazine, Naked Lime Director of Web Services Brad Highland wrote about the importance of having a plan of attack,

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Digital Reputation Counts: Take Charge in Your Service Department, Part 1

Naked Lime Director of Web Services Brad Highland recently authored an article for Fixed Ops Magazine about the importance of reputation management for dealership service departments. We will be sharing

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Why Reviews Are a Must-Have for Dealer Websites

Remember the days when you simply watched a television commercial, maybe asked family and friends for opinions, and then drove off to make a purchase? Not anymore. Now you can

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