Category Archives: Reputation Management

Improve Your Digital Reputation

Posted on January 11, 2012 by Naked Lime Marketing

The power of the Internet puts your business practices center stage. Customer reviews can be helpful, but they can also be disastrous. Just one negative review can make prospects move on to your competition. One unhappy customer could turn away … Continue reading →

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8 Rules of Reputation Management

Posted on November 21, 2011

Number 1. Monitor all online commentary.  Do not focus solely on the review sites.  Critical discussions are happening about your dealership throughout the web including review sites, Facebook, twitter, YouTube, blogs, discussion forums, etc. and it is all important. Number … Continue reading →

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Introducing Naked Lime Marketing

Posted on October 13, 2011

Have you heard the news? Reynolds Web Solutions is now Naked Lime Marketing. We’ve bundled it up with Managed Marketing and Managed Advertising Solutions to create a powerhouse marketing and advertising service. What Is This All About? Naked Lime is … Continue reading →

Posted in Car Dealer Web Sites, Digital Dealer, Everything SEO & SEM, Mobile Marketing, Reputation Management, Social Marketing, Social Media, Website Solutions | Comments Off

Why You Need to be Concerned About More than Google Reviews

Posted on September 8, 2011

Back in July, I wrote about Google dropping the reviews from other review sites. In reaction to that change, we’ve seen a number of dealers focusing solely on the development of positive reviews in Google, but that is a mistake. … Continue reading →

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The Cost of Fake Online Dealer Reviews

Posted on August 8, 2011

I recently came across an online discussion around an outsource and freelance job site adding a posting looking for bodies to post reviews from multiple IP addresses. While we all know this most certainly goes on, below are a few … Continue reading →

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Google Places Drops Reviews from Other Sites

Posted on July 22, 2011

A very big announcement was made yesterday when Google announced that it no longer uses reviews from other sites on a business’ Google Places page. Google posted on their blog that “…review snippets from other web sources have now been … Continue reading →

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Digital Marketing – Hot at Digital Dealer 10

Posted on April 26, 2011

I attended Digital Dealer 10 last week for the first time since Digital Dealer 6 in spring 2009. Wow – what a difference a couple of years can make. The entire conference was focused heavily around Digital Marketing. Sessions were … Continue reading →

Posted in Car Dealer Web Sites, Conversion Optimization, Digital Dealer, Everything SEO & SEM, Mobile Marketing, Reputation Management, Social Marketing, Website Solutions | Comments Off

Expanding Your Digital Footprint at Digital Dealer

Posted on March 21, 2011

Reynolds Web Solutions’ own Nicole Case will be speaking at the 10th Digital Dealer Conference and Exposition in Orlando, FL, April 19th -21st. Continue reading →

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Social Media is Here to Stay

Posted on March 14, 2011

We all know traditional marketing channels have less influence on consumers than ever before. Today, recommendations from friends and family are taking center stage online. The 2010 Cone Consumer New Media study reports 80% of consumers go online to confirm … Continue reading →

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Online Reviews and Google Places More Important Than Ever for Dealers

Posted on December 21, 2010

As I was watching Google’s innovations around it’s Places and consumer reviews with searches for restaurants, dry cleaners, and other “local searches”, I was  wondering how long it would take for Google to begin experimenting with car searches. The image below shows … Continue reading →

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