Category: Reputation Management

Digital Reputation Counts: Take Charge in Your Service Department, Part 3

Welcome to the third installment of our dealership reputation management series. We've already addressed how to build an overall strategy for building and managing your dealership's reputation and what to do if things

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Digital Reputation Counts: Take Charge in Your Service Department, Part 2

In the first part of our reputation series from Fixed Ops Magazine, Naked Lime Director of Web Services Brad Highland wrote about the importance of having a plan of attack,

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Digital Reputation Counts: Take Charge in Your Service Department, Part 1

Naked Lime Director of Web Services Brad Highland recently authored an article for Fixed Ops Magazine about the importance of reputation management for dealership service departments. We will be sharing

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Why Reviews Are a Must-Have for Dealer Websites

Remember the days when you simply watched a television commercial, maybe asked family and friends for opinions, and then drove off to make a purchase? Not anymore. Now you can

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Congratulations to Naked Lime Dealers Honored by DealerRater

Your dealership’s reputation alone might not sell cars, but it can absolutely UN-sell them. Naked Lime knows this, and so does DealerRater, the website dedicated exclusively to car dealer reviews.

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Reputation and Rankings: Make the Connection

Digital reputation management has been known to be important to your business ever since the famous Harvard Business Study stating that a one-star increase on Yelp can increase revenue 5

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GM Dealer Reputation Management Success with Naked Lime

We value customer feedback as much as dealerships value online reviews. Here's one customer's experience with GM SFE Reputation Management from Naked Lime. Dear Naked Lime, Before we partnered with

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ICYMI: Digital Reputation Management Tips from DD17

  Dan Malloy's (@danielgmalloy) Digital Dealer session was such a success that, through no fault of his own, he was not provided enough handouts for everyone in the audience. #marketingteamfail First,

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3 Ways to Destroy Your Dealership Reputation

Customer reviews are powerful because they are real people talking about real dealership experiences, not advertisements from dealers telling you how great they think they are. On Yelp or Google,

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The Myth of the Perfect Reputation

Perfection is a myth. By definition it is unobtainable, yet we relentlessly pursue it. In the online reputation world, perfection would be hundreds of 5-star reviews without a speck of

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