Category: SEO and Social

Hitting the Sweet Spot on Dealership SEO: Utility vs. Readability

It’s not news that your dealership’s website content and search engine optimization (SEO) efforts complement one another. Optimized content – content produced with an emphasis on keywords and link building

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3 Blogging Mistakes Sabotaging the ROI of Your Dealership SEO

Blogs are one of the most effective ways to publish dealership-branded content online. While it seems like just anyone can throw together a blog, doing it in a way that

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Turning Social Relationships into Actionable Leads

If social media has reaffirmed anything, it’s that humans want to be connected and engaged. We seek long-lasting relationships with others, and even with companies. One only has to look at

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Facebook Data: The New Rules around Theirs, Yours, and Ours

If you somehow missed it, Facebook advertising is experiencing a bit of a shake-up. On March 29, 2018 Facebook announced that over the next six months, they will remove the

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4 Secrets of Selling Under the Influence(er)

Influencer marketing is a call back to the old days of celebrity endorsements, but updated for our digital times. Why does this kind of marketing remain so popular? Trust. In

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“Ok, Google” – How to Prep your Dealership for Voice Search

Local Search started in 1886 with the first Yellow Pages directory. If you needed a plumber, hotel, or florist, you had to get out that enormous book, which only contained

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Getting Back to Digital Basics: SEO Matters

In the world of digital marketing, there’s always a danger that marketers, who make it our business and passion to stay ahead of the curve in an ever-changing field, can

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Make it Snappy: How to Use Snapchat Context Cards for Dealership Marketing

Snapchat is fast becoming one of the most popular apps in the world with an average of 178 million daily users. This puts it not far behind Instagram and Twitter,

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How to Face the Latest Facebook Update

Just when you think you have your dealership’s Facebook marketing mastered, Zuckerburg strikes again. The latest battle takes on user dissatisfaction with how advertising and Pages are featured in the

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3 Ways to Use Customer Feedback to Improve Dealership Business

No dealer wants to hear that one of their customers had a bad experience. Like dealerships, we would all rather have every customer be 100% satisfied – and promise future

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