Category: SEO and Social

8 Steps to Profitable Social Media Marketing

Social media marketing used to be all about the “likes.”  Unfortunately for dealerships and other small businesses, it has become far more complicated and time consuming to execute with any

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Get Engaged: Feel the Love With a Social Marketing Approach

As social media for dealerships has evolved, one question has remained – how does social sell cars? This question is becoming more easily answered with paid social advertising and the

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The 36 Rules of Social Media – Infographic

We talk a lot about social media marketing – and so does everyone else. How often should you post? What time should you post? Image, video, or just text? How

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4 Ways for Content Creators to Crush Writer's Block

Good, unique content has become the foundation of digital marketing. From fresh website content for search rankings, to engaging social media content, to emails and newsletters that attract attention and customers

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SEO Case Study: Results are Big in Texas

With most car buyers using the internet as their primary research tool, it is important for dealerships to maximize their online visibility. We documented the progress of one of our

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How Mobile is Saving Facebook Advertising – And Why You Should Care

The ROI of social media for car dealers, and whether it actually helps make sales, is a long-debated topic. We’ve discussed it here, here, and here. While we’ll never get

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Dealership SEO Secret: Write Better, Rank Higher

Content marketing is no longer a new term, but the idea behind it is even less new. Educating, entertaining, and inspiring action in buyers has been at the heart of

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Fix Your Dealership's Service Marketing: Part 1

How do you know if your Service cycle is truly optimized for the best possible customer experience? One of the best ways is to try being a customer yourself. Pat

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More Than a Popularity Contest: Social Media for Car Dealers

Naked Lime's latest whitepaper, Social Media is More Than a Popularity Contest, takes a fresh look at automotive social media marketing. “Social media doesn’t sell cars” is still a common

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Social Media Insight for Dealers: Why People Comment, Share and Like on Facebook

Social media marketing for your dealership should be about quality over quantity – who actually reads and appreciates your content is more important than how many silent fans you have.

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