Category: Everything SEO & SEM

Avoid Black Hat SEO this Halloween

Black Hat SEO may be a quick fix but the results can be disastrous. Avoid these ' tricks' this Halloween.

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5 More Ways to Keep your Dealership Website Content Fresh and Inviting

In an earlier article, I offered “5 Ways to Keep Your Dealership Website Content Fresh and Inviting,” including dealership contact information, dealership news, inventory listings, information about future vehicle models,

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4 Easy Tips to Maximize Your Website Content and Engage Your Customers

The majority of shoppers want to quickly and easily find the highest quality item for the lowest price. That’s why when most people shop for an item these days, their

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Simple SEO Tips for the Service Department

As Naked Lime’s Chad Haas explained in the June 2012 edition of Dealer Marketing Magazine, your dealership website isn’t just for car sales anymore. But, if you want your service

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Al Carl on Myths and Truths about Digital Marketing

Want to know more about the myths and truths about automotive digital marketing? Al Carl, digital marketing manager for Naked Lime, recently offered his thoughts on this topic in the

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Google’s Penguin Update 1.1 and What it Means to You

Did you miss the announcement about Google’s latest algorithm updates, dubbed Penguin? If you did, your website’s search ranking might have changed – for better or for worse – because

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Dealers: Customize Your Marketing and Stand Out

At the 2012 National Automobile Dealers Association (NADA) Convention in February, Nicole Case, who oversees the web products and services at Naked Lime, was interviewed by Automotive Digest about how

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How Social Media Improves Search Engine Rank

For years, social media watchers have suspected, but it’s finally been confirmed: Social networking affects your search engine rankings. Both Google and Bing have confirmed this in interviews with SearchEngineLand.com.*

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All Your Digital Marketing Needs in One Place

Automotive Digest is a daily online magazine that provides industry news, events, and topics that impact dealers. Recently, they released a video starring Nicole Case, a Web Expert at Naked Lime

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Better Results By Aligning Search & Display Initiatives

The more you can align your marketing message across multiple marketing channels, the better interaction you will receive from your consumer.  One example of this is integrating paid search and

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