Category: SEO and Social

Getting Back to Digital Basics: SEO Matters

In the world of digital marketing, there’s always a danger that marketers, who make it our business and passion to stay ahead of the curve in an ever-changing field, can

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Make it Snappy: How to Use Snapchat Context Cards for Dealership Marketing

Snapchat is fast becoming one of the most popular apps in the world with an average of 178 million daily users. This puts it not far behind Instagram and Twitter,

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How to Face the Latest Facebook Update

Just when you think you have your dealership’s Facebook marketing mastered, Zuckerburg strikes again. The latest battle takes on user dissatisfaction with how advertising and Pages are featured in the

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3 Ways to Use Customer Feedback to Improve Dealership Business

No dealer wants to hear that one of their customers had a bad experience. Like dealerships, we would all rather have every customer be 100% satisfied – and promise future

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Top 5 Dealership Marketing Stories of 2017

As we advise our dealership customers to evaluate their past marketing – what worked, what didn’t, and why – when planning for the new year, we took a look at

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3 Ways to Get More Business with Google My Business

You’ve probably Googled your dealership, but if you haven’t, stop right now and do it. We’ll wait… What did you find? If you don’t have a Google My Business page

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Digital Strategy Series: Zeroing in with SEO and Social

Naked Lime's VP of Sales, Chris Walsh, was interviewed by Reynolds and Reynolds for their Digital Strategy Series. In the first of the series of interviews, Chris encouraged dealers to identifiy quality leads

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5 Ways Content Marketing Improves Customer Experience

Content marketing was never meant to directly sell a product. For dealerships, it’s a way to establish strong relationships with your target audience, whether that’s car shoppers or car owners. They

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How Well Do You Know the Value of SEO?

Search engine optimization isn't a new concept for most dealers, but the rules for doing it successfully change every day. One might be tempted to give up on keeping up.

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What Goes Around: The Cycle of Social Media

Think back to your elementary school days. Along with a lot of other things you learned in science class, you can probably picture the water cycle: Rain falls, filling lakes

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